DUBLIN, Oct. 23, 2014 /PRNewswire/ — Research and Markets has announced the addition of the “Global Enterprise Location-based Search and Advertisement Market 2014-2018” report to their offering.
The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises.
It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising.
They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.
The analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.
The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.
The report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
One key trend in the market is the increased use of proximity beacon technology among enterprises. The technology is an emerging technology used by enterprises to increase in-store traffic as in indoor places such as malls, retail stores, large shopping centers, departmental stores, and indoor stadiums; it is difficult to locate devices using GPS technology.
According to the report, vendors in the market are attaching increased importance to reducing their marketing costs and enhancing customer outreach. Many enterprises in the Retail, Automotive, Logistics, and Food Processing industries use location-based search and advertisement platforms to minimize operational costs.
An increasingly intensified competitive environment and lower margins have prompted companies to shift their focus toward a more targeted form of advertisement that helps increase their operational efficiency and profitability.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Application
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
- AT&T Mobility
- Appello Systems
- BLIP Systems
- Bharti Airtel
- Foursquare Labs
- France Telecom
- HERE (Nokia)
- Jiepang API
- MTN Group
- Millennial Media
- Proximus Mobility
- TeleCommuniations Systems
- Vodafone Group
- Waze (Google)
For more information visit http://www.researchandmarkets.com/research/hn22gm/global_enterprise