Mobile location-based services or LBS are used to track the location of users within a wireless network using location-enabled mobile devices. LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user’s location and provide the search results.
The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled devices fitted in vehicles. LBS are used to discover places and routes; for tracking; to obtain traffic updates and real-time directions, to find routes to landmarks; obtain information regarding ongoing local events; and find friends. LBS are also used for location-based advertising, location-based shopping, location-based social networking, and location-enabled searches as well as location-based entertainment and infotainment.
The analysts forecast the Mobile LBS market in the US will grow at a CAGR of 27.08 percent over the period 2013-2018.
The Mobile LBS market in the US can be categorized on the basis of application into four segments: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services.
The report, the Mobile LBS Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Apart from traditional advertising channels such as electronic and print media, social media marketing is gaining popularity among SMEs in the US. This is because social media marketing is highly effective, affordable, and ensures real-time advertising, all of which helps SMEs to effectively communicate with their target audience on their mobile devices.
Moreover, many restaurants and leisure service providers are attracting customers, especially those in the immediate vicinity of their locations, with innovative deals, offers, and coupons on a daily basis. Thus, the growing adoption of mobile location-based advertisements by SMEs is driving the growth of the Mobile LBS market in the US over the next few years.
According to the report, one of the main drivers in this market is the increased adoption of location-based applications-enabled mobile media. In the past decade, mobile devices were used merely for communication purposes. However, with an increase in functionalities and processing capabilities, smartphone and tablet users are able to use their mobile devices for other purposes as well.
The usage of location-based services with smartphones and tablets has become common. Users are increasingly using mobile devices to obtain real-time directions to nearby locations, weather forecasts, and traffic updates.
Further, the report states that one of the major challenges in this market is the concerns over data privacy. The data about a subscriber’s location is owned and controlled by the respective network operators, which include mobile carriers and mobile content providers. With operators being privy to such information, end-users are concerned about their privacy despite the presence of legal frameworks to safeguard it.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Trends and their Impact
14. Vendor Landscape
15. Key Vendor Analysis
16. Other Reports in this Series
- AT&T Mobility
- Appello Systems
- CityGrid Media
- Foursquare Labs
- HERE (Nokia)
- Placecast (1020 Inc.)
- Verizon Mobile
- Verve Wireless
- Waze (Google)
For more information visit http://www.researchandmarkets.com/research/9h97hj/mobile_lbs_market