Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities.
Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.
For example, most people think that in order to have successful local SEO, you must have directory listings. This is true — to a point. First, though, you have to make sure that several other things are in order. (Directory listings don’t come first in local SEO.)
Then you have to make sure that you’re getting listed with the right local directories. Also, you have to know how and where to find the local directories that are unique to your geographical area. Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.