Continues Rollout of Location-Based Marketing Capability Delivered Through Audio and Music Systems
AUSTIN, Texas–Experience Design leader Mood Media has expanded its location-based marketing capabilities for retail, hospitality and financial services customers across the U.S. by adding another 100,000 sites to the on-going rollout of its Presence technology. The location-based signal – now enabled in 175,000 locations – allows brands to more deeply connect with customers via their mobile devices while they are in-store.
“Clients ranging from local mom-and-pops to the world’s most popular and famous brands are eager to adopt the capability, and we’re working through some exciting partnerships and advancements”
“We’re aggressively rolling out Presence because the way customers are engaging with retailers on mobile devices is rapidly evolving as is the way brands create and foster customer loyalty,” said Ken Eissing, President, Mood Media North America. “Presence is unique in the ever-growing, location-based marketing space because of its ease of implementation and the potential it has for elevating the overall customer experience. Presence technology provides complete coverage at a retail location and opens up opportunities for a wide variety of interactive solutions that integrate with broader mobile content marketing and customer experience strategies.”
The inaudible Presence signal can be quickly and easily activated across single or multiple retail, hospitality and financial service locations. It’s a scalable solution that is integrated into Mood’s music and sound systems found in more than 500,000 stores, shops, hotels and restaurants around the world. As a result, Presence is easier to implement and more cost-effective than other location-based solutions and technologies.
“Clients ranging from local mom-and-pops to the world’s most popular and famous brands are eager to adopt the capability, and we’re working through some exciting partnerships and advancements,” Eissing continued. “Designing and creating a comprehensive experience for the consumer is paramount for driving sales and revenue. Specialized location-based, mobile engagement is the next frontier for building out this cohesive experience. Presence makes it easy for all types of businesses to engage in the possibilities.”
In September 2014, Mood announced the enablement of 75,000 locations across the country. The company is actively working toward its commitment of enabling 300,000 sites by Q2 2015. For more information on the Presence capability, please visit: http://us.moodmedia.com/presence/.
About Mood Media Corporation
Mood Media Corporation (TSX:MM)(LSE AIM:MM) is one of the world’s largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation’s client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and the top 50 quick-serve and fast-casual restaurant companies.