LBSZone - Location and Privacy

Location Technology, Privacy, & Security

  • NEWS
    • Business
    • mobile mapping
    • fleet management
    • iOS
    • Android
    • Developer
    • infographics
  • Features
    • AroundtheWeb
  • Telematics
  • Drones
  • Events
  • Blog
  • CAREERS
    • Work from home
  • Subscribe
    • Weekly Newsletter
    • LBSzone Daily News Update
    • LBSzone PR Contacts
    • RSS
  • About Us
    • Partners Sites
      • GISuser
      • GeoJobsBIZ
      • LiDAR news
      • Amerisurv
    • Advertise
    • LBSzone Online Media Kit
    • Event Media Partner
You are here: Home / Press / Research / Mobile Transaction Users to Hit 2 Billion by 2017, Juniper Report Finds

Mobile Transaction Users to Hit 2 Billion by 2017, Juniper Report Finds

November 17, 2014 By LBSzone

Mobile Driving First-time eCommerce Experiences

Hampshire, UK – 12th November 2014: A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year.
According to the report, mobile consumption of services such as banking, money transfer and purchases of goods and services was surging as consumers were either migrating from desktop usage or becoming first-time eCommerce users through their smartphones or tablets. It found that in a number of developed markets, mobile devices would account for over half of online transactions within five years.
The report, Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, also observed that while contactless payments had yet to gain traction outside Japan and South Korea, Apple Pay was expected to provide NFC with real momentum. It also stressed the opportunity for mobile to offer consumers in emerging markets first-time financial inclusivity through the provision of mobile wallets, enabling services beyond payments such as savings and micro-insurance.
Social Network Commerce Opportunity
Meanwhile, the report highlighted the potential of social networks in accelerating mobile commerce adoption. According to report author Dr Windsor Holden: “Brands and retailers should certainly seek to integrate their offerings with players such as Facebook and FourSquare. Integration offers reach, allied to the potential to target specific user demographics.” The report also recommended the integration of operator billing capabilities with websites to monetise digital content amongst a wider user base.
Other findings from the report include:
• Consumers concerns around transaction security remain the primary inhibitor on service adoption.
• While growth in the number of mobile digital content purchasers in developing markets is relatively low, the value of customers is increasing markedly as they transition from ringtone purchase to rich media content typically monetised through in-app purchase.
The whitepaper, Mobile Commerce ~ On The Money, is available to download from the Juniper website together with further details of the full report and the attendant Mobile Commerce Markets Excel.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.





Related articles:

  •  5G – The past, present, and future of the mobile industry evolution 5G – The past, present, and future of the mobile industry evolution
  • Mobile Commerce Transactions to Approach 200bn By 2019, Juniper Report FindsMobile Commerce Transactions to Approach 200bn By 2019, Juniper Report Finds
  • Global Mobile Commerce 2014 – Market Trends, Statistics and Forecasts, Worldwide, 2014Global Mobile Commerce 2014 – Market Trends, Statistics and Forecasts, Worldwide, 2014
  • Juniper Research Sees In-vehicle Apps in Use Approaching 270 million by 2018 as Vendors Embrace ModelJuniper Research Sees In-vehicle Apps in Use Approaching 270 million by 2018 as Vendors Embrace Model
  • Mobile Augmented Reality Games to Reach 420m Downloads per Annum by 2019Mobile Augmented Reality Games to Reach 420m Downloads per Annum by 2019
  • 5G: The history of the future5G: The history of the future

Filed Under: Research Tagged With: Mobile Transaction

Recent Posts

Tracking #COVID-19 Vaccinations with the I Got Vaccinated map

Free dog walking app raises $30,000 to end shelter dog killing

Semtech and Digital Matter Announce New Battery-Powered Indoor/Outdoor Asset Tracker Using LoRa Edge™

SPOT Partners With Battlbox to Drive Awareness of Winter Safety

Telenav to Provide EV Navigation for Xpeng’s European Customers


shop for geogeek swag

twitter

Location Tech News

Tracking #COVID-19 Vaccinations with the I Got Vaccinated map

Free dog walking app raises $30,000 to end shelter dog killing

Semtech and Digital Matter Announce New Battery-Powered Indoor/Outdoor Asset Tracker Using LoRa Edge™

SPOT Partners With Battlbox to Drive Awareness of Winter Safety

Telenav to Provide EV Navigation for Xpeng’s European Customers

Everbridge Unveils Next-Generation Front-End Alerting Interface for Industry-Leading Global Public Warning Platform

Tuya Smart Releases New Smart Outdoor Solutions During CES 2021

More Posts from this Category

Copyright Spatial Media LLC 2003 - 2015