Nebraska Crossing Outlets Installs Aruba Networks Indoor and Outdoor Gigabit Wi-Fi to Connect 80 Stores and Four Million Customers — Retail Center Replaces Ruckus with Aruba to Enable Pervasive Indoor and Outdoor 802.11ac Wi-Fi for Shoppers and Retailers
Aruba Networks, Inc. (NASDAQ:ARUN) today announced that Nebraska Crossing Outlets (NEX) in Gretna, Nebraska, has replaced its Ruckus wireless network with Aruba Networks’ 802.11ac solution to provide the industry’s fastest Wi-Fi to 80 retailers and the four million people the center serves in its 200 mile trade area. The new network which covers 350,000 square feet and 40 acres of indoor and outdoor outlet shopping, is driving new revenue opportunities for the center’s retailers and providing a rich mobile experience for shoppers.
“Retailers are recognizing the benefits of delivering better mobile experiences to their customers and the best way to do this is to start with a solid network foundation”
Since its opening one year ago, more than four million shoppers have visited the premier outlet center located just outside Omaha and Lincoln – Nebraska’s two largest cities. From inception, the outlet’s developer, OTB Destination, knew the wireless network was critical to the success of the center, with retailers relying on the network for essential business transactions and mobile Point of Sale (PoS), and shoppers using the complimentary Wi-Fi to stay connected, research products and access sales promotions and information from NEX retailers. In addition, NEX wanted to use their wireless network for physical security purposes, specifically, to monitor property areas, parking lots and outlet corridors.
With a unique design that incorporates glass and metal building materials, and outdoor areas that are frequently exposed to inclement weather conditions, NEX needed a wireless infrastructure that could overcome the resulting RF interference and climate-based challenges.
“As part of our mobile-first platform, we initially deployed a Ruckus Wireless network for the outlet center, but quickly discovered that it lacked the performance and reliability we needed in both our indoor and outdoor areas – particularly as the number of devices on the network increased,” said Rod Yates, principal for OTB Destination, LLC, developer and owner of NEX. “With both tenants and customers relying on the network for connectivity and access to business-critical applications, we knew we needed a solution that could withstand the heavy demands we were placing on the network.”
Working with partners DataVizion of Lincoln, Nebraska, and Century Link Nebraska, NEX determined that Aruba Networks offered the best solution for all of the outlet center’s needs. The new Aruba network includes 802.11ac indoor and outdoor access points, the 7200 Series Mobility Controllers and Mobility Access Switches to provide enterprise-class, Gigabit Wi-Fi access across the entire NEX outlet center.
“Aruba had the broadest portfolio of 802.11ac solutions – both indoor and outdoor – and we knew from previous deployments that it was secure, resilient and had the performance to handle the device density of highly-populated retail centers like NEX,” said Nick Patrick, account manager for DataVizion.
Having a reliable, high-speed 802.11ac network finally in place has enabled NEX to go beyond basic connectivity to truly improve the retail experience for both its stores and their customers. With the Aruba wireless infrastructure, NEX has been able to provide additional shopping and onsite information directly to shoppers’ smartphones using its NEX Outlets App which provides special promotions and sends personalized communications to participating customers.
“Our ability to better engage with our customers via mobility could not have been successful without a robust, reliable network infrastructure,” said Yates. “Aruba’s 802.11ac network is the crucial foundation we needed to enable these technologies and it has directly resulted in improved retailer and consumer satisfaction and, subsequently, increased revenues.”
“Retailers are recognizing the benefits of delivering better mobile experiences to their customers and the best way to do this is to start with a solid network foundation,” said John Jankowski, area vice president, Aruba Networks. “NEX has demonstrated how vital choosing the right infrastructure can be to the bottom line of any organization.”
Looking ahead, OTB Destination also plans to deploy Aruba’s Gigabit Wi-Fi infrastructure at its newest project, Crossroads Village, which is a mixed-use development in midtown Omaha, Nebraska scheduled to open in October 2016.
About OTB Destination, LLC
OTB Destination, LLC is a real estate advisory and development company that defines itself by its ability to identify potential and realize value in areas that are “outside the box” of the real estate industry. Our approach is community-minded and destination-oriented. We are committed to producing an outstanding customer shopping experience by combining the power of mobile technology with destination retail attractions, non-retail components, entertainment districts and high-end value retail all in one master-planned development.
The pillars of the OTB Mobile-Social-Physical strategy – a unique combination of mobile technology, a social media-based platform and the physical development – provide the shopping experience customers now expect but rarely encounter. All three will differentiate OTB projects. The enhanced technology platform will facilitate omnichannel shopping, make marketing more effective, and shopping more convenient, all of which will humanize the shopping experience and drive increased retail sales as compared to traditional shopping centers.
About Aruba Networks, Inc.
Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.
Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social athttp://community.arubanetworks.com.