We’ve seen device innovations, where, for example, a mobile phone became in essence a very portable PC with an Internet connection, and we realized we wanted that. We’ve seen rapid evolution in the way we communicate with each other though social media. We’re seeing a rapid expansion of options in devices, features, services, and connectivity based on the insight that we want computer intelligence and a connection to our friends and business associates always available.
That very expansion is creating a need for the “next big thing.” We’re suffering from “digital overload,” too many devices, features, and services, all with varying user interfaces to conquer and an overwhelming demand for our attention.
The breakthrough is the use of the language we use to communicate with each other to unify all those devices and experiences. Just say or type what you want —an INTELLIGENT CONNECTION through paradigms such as a virtual assistant on the device or a conversational interface when you call for customer service. The core technology that allows dealing with technology through natural language has quietly evolved over decades, and has passed a fundamental threshold of utility. It’s a data-based technology that will get better exponentially as it is used. The better it gets, the more it is used, and the better it gets, and… It will be publicized in part through competition between general personal assistants such as Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, but the surprise will be its wide application to more narrow domains (where the task is easier) such as call centers and specialized company virtual assistants.
The Mobile Voice Conference in San Jose, California, April 20-21, is the first conference to fully recognize the importance of this trend, and to bring you a focused forum to understand what it means to your company and the tools and services available to let you participate in the next big technology move. Check out the program, and you’ll want to put the conference on your calendar (You can take advantage of a reduced early registration fee through December 31.)