Pala Launches JOINGO-Powered Mobile App With Location, Loyalty Features For Enhanced Player Experience
SAN DIEGO & LAS VEGAS–JOINGO®, the leading provider of mobile loyalty solutions for the casino gaming industry, and The Pala Band of Mission Indians today announced the launch of the Pala Casino Spa & Resort mobile app. The casino app features Loyalty Account Integration, Location-Based Services, Slot Finder, and interactive property details.
“We are confident that our award-winning technology will help Pala achieve their marketing objectives of increasing guest visitation and reducing direct mail costs.”
By integrating with the operator’s existing Casino Management System, players will have in-app access to the casino’s Privileges Club, providing real-time account balances, tier-point summaries and details. Pala will also utilize JOINGO Places, a location-based marketing and analytics tool. Places enables casino operators to use geo-fence technology to automate the delivery of mobile messages, sending offers to patrons’ mobile devices when and where they are most likely to act on them. Also featuring the industry’s most robust Slot Finder, players can find their favorite on-property slot titles based on name, denomination or game type.
“We are pleased to partner with Pala Casino Spa & Resort, which represents our first agreement with a tribal casino in Southern California,” said JOINGO’s president Seamus McGill. “We are confident that our award-winning technology will help Pala achieve their marketing objectives of increasing guest visitation and reducing direct mail costs.”
“The team at JOINGO has made it easy to integrate a sophisticated mobile strategy into our existing marketing operations,” said Brian Turk, Pala’s Chief Information Officer. “By partnering with JOINGO, we’ve quickly launched a mobile app with state-of-the-art custom features. Using JOINGO’s mobile platform, we will engage with our players in ways that have never been possible before.”
JOINGO is a mobile technology company based in San Jose, CA with offices in Las Vegas. JOINGO’s patented technology targets smartphones and tablets, using the latest in apps, location-based services, mobile gaming and more. JOINGO allows brands to reach mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more, visit www.joingo.com, on Facebook, or Twitter @joingo_com.
About Pala Casino Spa & Resort
Pala Casino Spa & Resort includes a Las Vegas-style casino with 2,000 slot machines, 87 table games and 13 poker tables; a 507-room hotel; a 10,000-square-foot, full-service spa and salon that features 14 treatment rooms; a state-of-the-art fitness center; swimming pool with 12 private poolside cabanas, and dual-temperature outdoor whirlpool hot tub. Pala also offers 10 restaurants and 40,000 square feet of meeting and convention space. Pala Casino Spa & Resort is an AAA Four-Diamond Award winner for 12 consecutive years. Its state-of-the-art Pala Spa was named the number one spa on the West Coast and one of the top 100 spas in the United States for 2013 by Spas of America. Previously, Pala Spa was named the 2009 Best Casino Spa by Spas of America, the 2009 Best Casino Spa by the Southern California Gaming Guide and in 2012 received a spaAward and was selected by Spas of America as one of the top 100 spas in the United States. In 2011, Pala Casino Spa & Resort was voted Best Casino in San Diego by the public in the 10News.com annual A-List poll sponsored by KGTV-TV 10 News in San Diego. For more information, visit http://www.palacasino.com.