Apple’s iBeacon Technology Made Simple for Retailers, App Developers and Consumers

Apple’s® iBeacon™ Technology Made Simple for Retailers, App Developers and Consumers with New BeaconStream End-to-End Solution Software tools combined with new beacon device serves up contextually rich mobile experiences in just a few hours

SCOTTSDALE, Ariz., Dec. 15, 2014  — Serving up a simplified way to engage consumers through the power of proximity marketing with actionable content, BeaconStream™ today announced the release of its new software tools and beacon device based on Apple’s latest iBeacon and Bluetooth^® Low Energy (BLE) technologies. The complete end-to-end solution makes it possible for both small and large enterprises to have a fully operational iBeacon network and branded mobile app within just a few hours.

“By offering intelligent software and better beacons, we’ve made it easy for every part of the ecosystem to generate and experience the magical moments that iBeacon technology delivers,” said Venkat Nallapati, CEO, BeaconStream. “Our breakthrough solution removes the complexity of implementing real-world interactions with consumers and offers superior features to enhance and track return-on-investment.”

Software Development Kit

At the heart of BeaconStream’s iBeacon solution is a free mobile software development kit (SDK) unlike any other in the industry. With the ability to quickly integrate into a native application using either the iOS or Android platform, BeaconStream’s SDK allows app developers to add new location awareness revenue streams to existing platforms and offers retailers the ability to provide their mobile customers a whole new shopping experience with very limited steps.

The flexible and extensible software also allows remote configuration and management, enterprise-grade security, and rich analysis of data in real time for an entire beacon network.

Business Mobile App and Web Console

To monitor campaigns on-the-go, BeaconStream’s free Business Mobile App is ideal for managing beacons within range.

To provide even greater control over a fleet of beacons located anywhere in the world, BeaconStream offers a cloud-based Web Console to create, save, stream and monitor multiple customized digital content and campaigns. Featuring easy-to-use marketing campaign templates, retailers are free to focus on building great consumer experiences and deriving value from the network.

Better Beacons

Since the introduction of iBeacon technology in June 2013, there have been many short-range, low-energy Bluetooth Smart transmitters known as “beacons” introduced to the market. Largely built as disposable devices, existing solutions aren’t flexible or robust enough to maintain their status as reliable hot spots.

BeaconStream has built a better beacon that measures just three inches in diameters, yet is durable enough to withstand harsh conditions. Featuring a rechargeable battery with a USB port, an on/off switch to save energy and a battery life indicator, one beacon will last for years. With a form factor that includes a detachable clip, BeaconStream’s beacon can be clipped to a belt for ultimate mobility or attached to an asset for easy deployment. Available in multiple colors, prices range from $150 for a quantity of three to $400 for a quantity of 10.

BeaconStream’s entire solution from physical beacons to the software interface can also be white labeled for enterprises seeking custom branding.

With exceptional cuisine served up in top restaurants in multiple cities, Innovative Dining Group is leveraging BeaconStream’s end-to-end iBeacon solution to drive consumers into its venues through location-based offers.

“We’re always looking for ways to make the dining experience exceptional for our guests, in addition to attracting new clientele,” said Jill Peterson Dukes, Director of Marketing at Innovative Dining Group. “We’re excited for the opportunity to utilize BeaconStream’s technology and software to easily deploy marketing campaigns with advanced analytics without having to invest in the development of an app.”

About BeaconStream

Headquartered in Scottsdale, Arizona, BeaconStream helps businesses enrich their customers experience by delivering relevant mobile Ads based on context, proximity, location and business type. Unlike many existing GPS based systems, BeaconStream uses latest iBeacon technology, which is more location accurate. It helps businesses to increase revenues, branding and customer loyalty. For more information, visit www.beaconstream.com or email sales@beaconstream.com