BCO Content Strategies, the Location-Based Marketing Association and BKON.com partner to bring Toronto the latest, greatest info on beacon deployment updates and case examples.
TORONTO–PING/LOCAL, the world’s first content-focused conference on iBeacon and Bluetooth® Low Energy beacon content optimization, will take place in Toronto Jan 14, 2015, at the Centre for Social Innovation – Annex location.
“So where are we now? Regardless of the hype around the technological innovation, as deserving as it may seem in the case of beacons, we are always reminded that content is king. The big deal for beacons now is sharing content strategies, fresh tactics and tips on sustainable production”
“PING/LOCAL was created to assist marketers and communicators learn innovative and effective ways to ‘feed the content beast’ created by this new, exciting technology,” says Barry Smith, Partner with BCO Content Strategies, the conference organizers. “That need is the what PING/LOCAL is designed to address.”
Beacons are new location-based mobile tools that are changing the way smartphone users experience physical spaces. Retailers, galleries, museums, public spaces, healthcare providers, and enterprises across all sectors, are testing innovative applications of Bluetooth® Low Energy beacons in their workplaces, storefronts, warehouses, green spaces, dealerships, hospitals and long term care facilities.
According to an analysis by Business Insider Intelligence, there is an estimated 30,000 active beacons in the U.S. today. Within 4 years, the same study reports, the number of installed beacons is projected to grow 287% to five million (four million of those are expected to be in use by retailers).
“So where are we now? Regardless of the hype around the technological innovation, as deserving as it may seem in the case of beacons, we are always reminded that content is king. The big deal for beacons now is sharing content strategies, fresh tactics and tips on sustainable production,” Smith says.
Speakers confirmed to date are:
- Asif Khan, Founder and CEO, Location-Based Marketing Association (LBMA)
- Richard Graves, CEO, BKON
- John Coombs, CEO, iRover
- Chris Lee, Vice President, Anode Inc.
- …and more!
Following the intensive one-day session will be an informal networking opportunity as well for those interested in this space called “Beacons and Beer.” Co-hosted by BKON.com, registration for this event is free.
BCO Content Strategies is a Toronto-based consulting firm dedicated to creating engaging location-based marketing content.