Integration Provides SMG Access to PlaceIQ’s Consumer Insights Platform and Analytics for all Agency Clients; Part of Renewed Partnership
PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, and global media communications agency Starcom MediaVest Group (SMG), announced today SMG MAPS, a location analytics platform and toolset that leverages consumer behavior insights for media planning, activation and measurement. SMG MAPS is an expanded capability as part of a partnership renewal with PlaceIQ and SMG.
Powered by PlaceIQ’s proprietary Consumer Insights Platform (CIP), SMG MAPS enables SMG planners and strategists to understand the physical and digital activities of more than 100MM activated consumers across time, space, and devices. The platform leverages more than two years of collaboration and insights gleaned from delivering effective media campaigns to brands on behalf of PlaceIQ and SMG. This innovative solution will allow SMG to activate media, conduct place visit rate analysis, campaign measurement and more. PlaceIQ’s CIP platform is scheduled for wide release in 2015.
SMG MAPS will be an essential element which brings real world behavioral, demographic, consumption and purchase data to SMG’s precision marketing stack, and integrates with existing technology and data assets fueled by SMG’s partnership with Acxiom and acquisition of RUN earlier this year.
In addition to precision audience targeting and post-campaign analytics, SMG MAPS can deliver better, contextually relevant creative tied to moments and real-world behavior. The dashboard helps strategists and planners visualize the targeting and delivery of their advertisements across the US to measure success and impact.
“This strategic partnership with SMG is an extension of our collective mission to change the way brands understand and respond to consumers, based upon the context of time and location,” said Duncan McCall, co-founder and CEO of PlaceIQ. “With the ability to connect physical world behaviors to anonymized digital consumer data, SMG MAPS provides planners with an important new dimension of insights when identifying and reaching audiences across all devices.”
“As we look to move at the pace and purpose of people, location-aware data is an important component,” said Global President, Digital, Data & Analytics Lisa Weinstein at SMG. “SMG MAPS provides a new dimension of consumer understanding, and importantly the depth and breadth of PlaceIQ’s location-based data ensures we can find those consumers on behalf of our clients with greater precision and improved return.”
Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ’s patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ’s Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row, and the fourth time in the last six years. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s largest marketers including The Coca-Cola Company, P&G, Samsung, and Walmart, as well as new establishment brands including Spotify, Twitter and Airbnb. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.