DEARBORN, Mich.–Modern families want to stay connected to each other and to friends, even when they’re on the go and miles apart. Ford Motor Company and Life360 want to help.
“We are thrilled to be working with Ford to take on such an important issue and help reduce texting and driving”
Ford will be the first automaker to offer in-car use of the popular family locator app Life360 with Drive Mode – a new capability that helps drivers stay focused on the road by alerting their family and friends not to text when they are driving.
“Responsible driving habits are top priorities at Ford Motor Company, and we are pleased to be working with Life360 to help reduce driver distractions,” said Julius Marchwicki, Ford Connected Services Product manager. “With the integration of Life360 Drive Mode, we are helping to keep drivers’ attention on the road by letting their loved ones know that they are behind the wheel, encouraging family members and friends to hold off on sending texts.”
Life360 is a free smartphone app that helps family members and close friends stay in touch throughout their busy day. Users can see where their circle of family and friends are on a private map, stay connected through one-to-one or group messages, and get help in an emergency. Life360 launched in 2008, and there are now 48 million families worldwide using the app, which has been retooled to include Drive Mode for Ford SYNC® AppLink™-equipped vehicles.
The AppLink-enabled Life360 app goes to work when the driver connects his or her smartphone to Ford SYNC via Bluetooth. The connection tells the app when the smartphone is in the car, which prompts the Drive Mode feature to send a message to everyone in the driver’s Life360 circle suggesting they not text the driver. A follow-up message is sent once the driver arrives at his or her destination and turns off the car.
Drivers can also check the latest location of family members through the SYNC display or with voice commands. By saying, “Mom’s location,” or asking “Where is Dave?” the system pinpoints the person’s location on a map and offers a location address.
Ford and Life360 will demonstrate the app at the 2015 International CES in Las Vegas, Jan. 6-9. Drive Mode will be available initially for Android phones by spring.
“We are thrilled to be working with Ford to take on such an important issue and help reduce texting and driving,” said Chris Hulls, co-founder and CEO, Life360. “Keeping families connected is one of our core tenets, and we’re proud our technology can also help play a key role in promoting distraction-free driving.”
Ford SYNC – the industry’s first system to widely and most affordably offer voice-activated control of mobile phones – allows drivers to make and receive calls, and operate other features hands-free using voice commands. Ford SYNC AppLink allows customers to connect their smartphone to their vehicle and control their compatible apps using voice commands or buttons on the vehicle display. With launch of SYNC 3, Ford’s next-generation communications and entertainment system, AppLink will automatically discover and load the Life360 app onto the in-vehicle screen.
SYNC is already on the road in more than 10 million vehicles worldwide. Ford encourages customers to only use mobile phones and other devices, even with voice commands, when it is safe to do so.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 189,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
Life360 is the world’s largest network for families available for Android, iPhone and Windows Phone. Using proprietary location-based technology, Life360 processes over 1.5 billion location requests per day and enables over 48 million families to privately share location, communicate with ease and stay connected with in-app messaging. The app operates in a convenient and secure way reducing friction and offering peace of mind to make family life easier. Founded in 2008, Life360 has raised $76M in venture financing and is headquartered in San Francisco with 75 employees. For more information, visit www.life360.com.