Syniverse Announces Webinar Series to Educate Marketers on Mobile Engagement

Series to help enterprises reach today’s hyper-connected consumers in the mobile moment

TAMPA, Fla.– Global mobile enabler Syniverse will launch its 2015 Mobile Engagement webinar series on Tuesday, Jan. 27. Beginning with this first installment, the webinar series is designed to deepen marketers’ understanding of how to effectively engage consumers in a world of multiple mobile channels, applications, devices and networks. Joining the first webinar as a guest speaker is Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and the chief analyst and founder of MobileGroove.

“We drive innovation across all aspects of the mobile channel for brands and enterprises, serving eight of the top banks in the United States, the top five credit card issuers, and the world’s largest retailers, airlines and hotels.”

Webinar registration details can be found at http://syniver.se/MobileEngagement

“With today’s hyper-connected consumers, it’s critical for marketers to employ an integrated, cross-channel mobile engagement strategy,” said Mary Clark, Chief Marketing Officer, Syniverse. “We’ve designed our webinar series to help brands and enterprises think beyond their apps and create a cross-channel mobile engagement strategy that can help them deliver the right message, to the right customer, at the right time, in the most relevant mobile moment.”

Attendees to the Mobile Engagement webinar series will gain insights from leading mobile experts and brands that will join Syniverse to share best practices, case studies and new mobile engagement technologies. Additional installments within the series will focus on a range of topics including:

• Applying customer attributes to target and personalize mobile engagement
• Reaching target audiences in the mobile moment with location-based offers
• Increasing customer loyalty through mobile engagement
• Shifting to mobile customer engagement to increase revenues and reduce costs
• Understanding the pre-requisites and mechanics of short and long code marketing

“Syniverse’s mobile marketing expertise comes from more than 25 years of experience in promoting and protecting brands in the mobile industry and its reach to nearly every mobile consumer worldwide on more than 6 billion connected devices,” Clark said. “We drive innovation across all aspects of the mobile channel for brands and enterprises, serving eight of the top banks in the United States, the top five credit card issuers, and the world’s largest retailers, airlines and hotels.”

Syniverse has helped companies including Banco Santander Uruguay, Concur, Cleartrip, Myriad, swanbay.tv and other major brands implement mobile engagement and messaging solutions. Additionally, Syniverse recently received industry recognition as the leader in messaging in Transparency Market Research’s “A2P SMS Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014-2020” report, along with recent award wins for the company’s Mobile Context solutions at the SESAMES, Nimbus Ninety and CTIA Awards.

About Syniverse

Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.