Call For Papers - Location Based Services 2015 Innovate with Location Data

Call For Papers – Location Based Services, 2-3 June 2015 Thistle Marble Arch London

In June 2015 LBSZone is supporting global events provider Informa Telecoms & Media as proud hosts of the Location Based Services event in London’s vibrant city centre.

Catering to MNOs/Carriers, Enterprises (including Retailers, Stadia, Financial services, Public sector, Transport, Leisure & Travel, Healthcare, Automotive), App developers, LBS technology vendors and advertising agencies, it will be a unique snapshot of the business model innovation taking place around location data.

There are fantastic advisory board members already (scroll down to see them all) and great praise for the draft agenda so far; now we would like to offer you the chance to input and share your business’ work on location-based services and applications

If you have a case study or demo, this is your chance to get involved. Submit your ideas for inclusion in the conference and help shape the exciting 2015 meeting of the LBS community. The industry is particularly interested to hear of any case studies of some novel uses of location data currently in use!

Key presentation topics suggested so far

The growing trend of mobile context: using location data for ultra-personalisation of services
Engaging mobile users with ultra-targeted messaging
The challenges and opportunities presented by LBS
Privacy and security best-practice
Cross-industry case studies of Location Based Service pilots & roll outs: retail, govt., finance, transport, heath, etc.
Tailoring technology choices for indoor LBS: which is the best combination for your organisation of A-GPS, Wi-Fi, Bluetooth, UWB, WLAN, etc.?
Driving new revenue channels and/or growing operational efficiencies through the growth in LBS

Email your proposal no later than Friday 23^rd January to emily.martyr @ informa.com or call on +44 (0)207 017 5962

The Advisory Board & Speaker Panel so far:

John Vary, Head of Innovation, John Lewis
Rey Lugtu, Vice President IT-Enabled Services Group & eGov, Globe Telecom

Roland Schütz, SVP Information Management & CIO, Deutsche Lufthansa AG
Paul Beirne, Head of Commercial Development, Brighton & Hove Albion FC, The American Express Community Stadium

Richard Benjamins, Group Director BI & Big Data, Telefonica Digital

Rick Belliotti, Director, Information & Technology Services, San Diego International Airport

Joerg Steinbeck, Head of Location Based services, Deutsche Telekom

Alan Law, New Technologies & Innovation Manager, Vodafone
Chris Babayode Managing Director, EMEA, Mobile Marketing Association (MMA)
Tom Fiddian, Lead Technologist – Digital, Innovate UK, Department for Business, Innovation & Skills
Asif Khan, Founder & President, Location Based Marketing Association (LBMA)
Shaun Gregory, CEO, Exterion Media
Eden Zoller, Principal Analyst, Ovum
Andre Malm, Senior Analyst, Berg Insight
Jim Warner, COO/CFO, Location forum
Natasha Leger, Editor, LBx Journal

“Telefonica Germany launched our Location-Based Advertising Solution, o2 More Local, and since then we have gone from zero to 1.7 million subscribers in 18 months”

John Craig, Manager, Products and Marketing, Advertising & Media Services, O2 Germany

Location Based Services 2015

Innovate with Location Data