Show Media Launches Destination Translation System for Macau Taxi Passengers

Show Media, a leading global provider of interactive digital taxi advertising platforms, has announced the successful introduction of a new, integrated digital destination translation system inMacau to help visitors more easily reach their destinations. Passengers in Show Media equipped taxis are now able to tell taxi drivers where to go at the click of a button. The new Show Media Destination Translation system is available in nearly half of the entire taxi fleet ofMacau, with new units being installed everyday.

Show Media’s digital interactive taxi network entertains taxi passengers with fresh interactive content about things to do and see inMacau.

Mitchell Presnick, Director of Show Media, said, “We’re pleased to be able to provide this cutting-edge technology forMacau to help ensure a great first impression for the tens of millions of annual visitors to this world-leading entertainment market, and to make life easier forMacau’s hard-working taxi drivers.”

Passengers in Show Media-equipped taxis simply press the “Directions” button at the start of their journey to choose from a list of popular destinations including hotels, tourist sites and points of entry, which are verbally communicated in Cantonese to the taxi driver through the Show Media system.

Mitchell Presnick, Director of Show Media, said, “This new translation system is just one part of our effort to help improve the taxi experience for visitors to Macau. We have seen an excellent response from taxi drivers and passengers and we look forward to more in the coming months to further enhance theMacau visitor experience.”

ABOUT SHOW MEDIA (www.showmedia.com <http://www.showmedia.com/>)

Founded in Las Vegas, Nevada, USA, Show Media is the world’s leading provider of digital interactive taxi advertising. Its proprietary platform is seen by over 100 million passengers annually across the world. Show Media launched its interactive taxi TV network inMacau in 2014, working with leading brand partners to entertain and influenceMacau’s high spending visitors. The network utilizes high definition 10 inch screens mounted on taxi ceilings to deliver location based messages and interactive cloud-based content to taxi passengers. Show Media’s network reaches 20 million visitors inMacau annually.

SOURCE Show Media