BOSTON—CraveLabs (www.cravelabs.com) recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising (www.dropin.io) built specifically for the local advertiser.
“The latest release of our self-serve tool is a natural progression in CraveLabs’ mission to make the next wave of digital advertising simple and human-centered.”
Recent studies show that consumers spend over 3 hours a day looking at their smartphones and tablets: playing games, shopping, and browsing the web. Despite this trend, over 90% of retail sales still occur in brick-and-mortar locations. These trends leave local merchants challenged to reach customers where their eyes are glued: to their mobile devices.
Currently, the options available for small businesses to launch locally-targeted mobile ads come with notable challenges. Certain products require setup costs that include minimum monthly budgets and time spent creating ads. Other products offer “local” ad targeting that, in reality, spans the entire city – an area that is too large to be truly effective for a local business with a limited budget.
DropIn’s software solves these issues with an easy-to-use product that is built primarily for the local advertiser, but is powerful enough to meet the needs of Fortune 500 retailers as well.
DropIn’s automated ad builder tool allows businesses to create and launch ads in minutes from any device, with no special design skills required. Ad targeting is simple as well. Businesses can launch DropIn mobile ads in one zip code, or many zip codes, and reach thousands of their nearby consumers in custom-selected areas. All of these features and more are available to small businesses for less than $2 a day – cheaper than buying a cup of coffee.
“CraveLabs released DropIn to give all businesses access to the powerful mobile advertising technology that we currently provide to large brands and retailers,” says cofounder, Jeff Christoforetti. “The latest release of our self-serve tool is a natural progression in CraveLabs’ mission to make the next wave of digital advertising simple and human-centered.”
CraveLabs (www.cravelabs.com) is a mobile advertising technology company providing programmatic creative, real-time bidding (RTB), and intelligent, hyperlocal targeting to clients ranging from small, local businesses to the Fortune 500. The company’s SaaS platform, DropIn (www.dropin.io), brings unparalleled efficiency and price/performance to mobile advertisers targeting local audiences.