Integration of Yahoo, Flurry and BrightRoll Technology Creates Services For Mobile Developers To Understand, Advertise, Monetize and Enhance Their Apps
SAN FRANCISCO—Today, Yahoo, Inc. (Nasdaq: YHOO) is hosting more than a thousand developers, at the first Yahoo Mobile Developer Conference at the Nob Hill Masonic Center in San Francisco.
The conference, held only six months after Yahoo’s acquisition of Flurry, features the debut of a new suite of services designed to help developers measure, advertise, monetize and enhance their mobile apps. The Yahoo Mobile Developer Suite is an important step in Yahoo’s evolution as a mobile-first company, and demonstrates the company’s investment in and commitment to its growth businesses – mobile, social, native and video.
The Yahoo Mobile Developer Suite:
Flurry Analytics with Explorer – Explorer is an important update to the Flurry Analytics product developers that have come to know and love. Explorer introduces an easy-to-use data exploration interface that returns insights in seconds, lets developers leverage code they’ve already written, and eliminates the need to build queries, wait for calculations, or implement a new SDK.
Yahoo App Publishing – Developers can now monetize their apps by deploying high-quality native, video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll and Flurry. This combination offers developers the most engaging, seamless, beautiful advertising experience for users and the most effective advertising formats to monetize their apps.
Yahoo App Marketing – With the power of Yahoo Gemini, one of the fastest growing native and mobile search marketplaces, developers can efficiently acquire new users, grow engagement and track results. Developers can buy targeted native and video advertising across Yahoo’s network of premium content, Tumblr and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social.
Yahoo Search in Apps – This offering makes it easy for developers to integrate Yahoo Search directly into their apps. This enhances the user experience by allowing users to search the web from within the app, and can create an additional monetization channel for developers.
Flurry Pulse – Flurry Pulse makes it easy for developers to share app signals with partners using just the Flurry SDK and the click of a button. Pulse can help limit SDK proliferation and engineering work by pushing signals from your app to partners.
A number of partners and beta clients are also taking the stage at the Yahoo Mobile Developer Conference to show developers their experiences with the tools so far. Mobile developers can get started with these new tools that combine the data and technology of Yahoo, Flurry and BrightRoll today by visiting developer.yahoo.com.
Yahoo is a guide focused on making users’ daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).