BOSTON– Exhibiting at trade shows is a powerful way for companies to reach a highly engaged, selective audience and connect face-to-face with customers.
“Using real-time mobile display ads can help companies stand out in the crowd of exhibitors, and also reach a relevant audience that is going to be interested in your message.”
However, exhibiting at multiple events, trade shows and conventions can come at a steep price for companies. And with so much to absorb in a short amount of time, attendees can get easily overwhelmed or distracted. So how can exhibitors make the most of their presence at an event?
CraveLabs customers find that running geotargeted mobile advertising during tradeshows and conventions offers a powerful way to boost awareness with people who are already of interest to the business – convention goers. CraveLabs’ software solution, DropIn Pro, provides an easy way to “check the box for mobile ads” without breaking the bank.
“Attendees are extremely open to learning about new companies at trade shows, but they’re also glued to their smartphones between conversations,” explains Lindsay Majane, Director of Product Marketing at CraveLabs. “Using real-time mobile display ads can help companies stand out in the crowd of exhibitors, and also reach a relevant audience that is going to be interested in your message.”
At the recent International Sportsmen’s Expo in Sacramento, CraveLabs worked with customer Tackle Grab powered by Earnhardt Outdoors™ to boost awareness using location-based mobile ads. Tackle Grab offers a monthly bait and tackle subscription service that appeals to fisherman and outdoor enthusiasts. Exhibiting at the Expo offered an opportunity to connect with an outdoor-oriented crowd, and mobile advertising allowed them to increase that connection even further.
Tackle Grab’s mobile ads ran for three days during the Sportsmen’s Expo. Ads were targeted to reach attendees located at the convention center and in the surrounding area, with a simple message: stop by the Tackle Grab booth. The message was seen 57,000 times during the event and resulted in 300 ad engagements where customers wanted to learn more.
But Tackle Grab co-founder Stash Karandanis experienced the full power of real-time mobile advertising, he explained, when “multiple attendees stopped by our booth and mentioned seeing the Tackle Grab message on their phone.” By putting the Tackle Grab name on phones at the Expo they were able to increase foot traffic to their booth and increase awareness beyond what they could achieve with the booth alone.
“Mobile ads act just like signage around a trade show booth,” continues Majane. “If you’re putting in the money and effort to exhibit at an event, adding in mobile ads makes a lot of sense.”
CraveLabs (www.cravelabs.com) is a mobile advertising technology company providing programmatic creative, real-time bidding (RTB), and intelligent, hyperlocal targeting to clients ranging from small, local businesses to the Fortune 500. The company’s SaaS platform, DropIn (www.dropin.io), brings unparalleled efficiency and price/performance to mobile advertisers targeting local audiences.
About Tackle Grab™
Tackle Grab (www.tacklegrab.com) is an online subscription-based fishing retailer, providing anglers with the latest high quality lures and terminal tackle on a monthly basis. Built on member fishing profiles, the baits shipped to our fishermen’s doorsteps are customized for the right catch. Members can choose between 3, 6, 12 or month-to-month memberships with prices starting as low as $13 per month. With innovative baits from brands such as Yo-zuri, AR-Lures, Gambler, River2Sea, Z-Man, Dobyn Rods, each box creates a new learning experience for our anglers