LBSZone - Location and Privacy

Location Technology, Privacy, & Security

  • NEWS
    • Business
    • mobile mapping
    • fleet management
    • iOS
    • Android
    • Developer
    • infographics
  • Features
    • AroundtheWeb
  • Telematics
  • Drones
  • Events
  • Blog
  • CAREERS
  • About Us
    • Partners Sites
      • GISuser
      • GeoJobsBIZ
      • LiDAR news
      • Amerisurv
    • Advertise
    • LBSzone Online Media Kit
    • Event Media Partner
    • RSS
  • SHOP
You are here: Home / Press / Research / App Revenues to Reach $99bn Annually By 2019

App Revenues to Reach $99bn Annually By 2019

March 31, 2015 By LBSzone

Hampshire, UK: 31st March 2015:: Annual revenues from apps accessed via mobile handsets and tablets are expected to reach $99bn by 2019, new research from Juniper Research has found.

Growth Strongest in Lifestyle Apps and eBooks

The new research suite, ‘Apps & App Stores: Market Trends & Forecasts 2015-2019’ found that while games would continue to account for the largest share of revenues for the next five years, highest growth would be experienced in areas such as lifestyle applications (such as dating and navigation) and eBooks.

Dating Activity Migrates to Mobile

According to the research, a significant proportion of online dating activity is now migrating to mobile devices, with dating accounting for 4 of the top 20 grossing UK iOS apps in early-2015 (Match.com, Zoosk, Tinder and Plenty of Fish). The report argued that with online dating now mainstream, most net growth in the sector is likely to occur via smartphone usage.

Meanwhile, the research observed that navigation apps continued to buck the trend towards freemium and use a PPD (Pay Per Download) model, with many apps charging a high ($50 plus) one-off price. However, it argued that even here the model was expected to transition to a subscription-based model, with features including live traffic updates allowing for ongoing revenue streams.

Operators Exit Storefront Space

Additionally, the research confirmed that while a few network operators still maintained app storefronts, these now accounted for less than 2% of app downloads worldwide. According to research author Dr Windsor Holden, “Operators have finally recognised that they cannot compete with Apple and Google from a content distribution basis. If they are to monetise content, that revenue has to come from bundling content into subscriptions or through leveraging the billing relationship.”

Other findings from the report include:

  • More than 235bn apps will be downloaded worldwide this year
  • Baidu is now the second-largest storefront behind Google
  • Barely 1% of applications are now paid for at the point of download

The whitepaper, The App Landscape Today, is available to download from the Juniper website together with details of the full research and Interactive Forecast Excel (IFxl).

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.






Related articles:

  • Mobile Augmented Reality Games to Reach 420m Downloads per Annum by 2019Mobile Augmented Reality Games to Reach 420m Downloads per Annum by 2019
  • Mobile Games Revenues Nearing $29bn by 2016Mobile Games Revenues Nearing $29bn by 2016
  • iPhone users focus on health, Android users prefer fitnessiPhone users focus on health, Android users prefer fitness
  • Juniper Research Sees In-vehicle Apps in Use Approaching 270 million by 2018 as Vendors Embrace ModelJuniper Research Sees In-vehicle Apps in Use Approaching 270 million by 2018 as Vendors Embrace Model
  • Mobile Transaction Users to Hit 2 Billion by 2017, Juniper Report FindsMobile Transaction Users to Hit 2 Billion by 2017, Juniper Report Finds
  • SourcingLine Publishes Analysis of Leading Consumer and Enterprise Mobile App DevelopersSourcingLine Publishes Analysis of Leading Consumer and Enterprise Mobile App Developers

Filed Under: Research Tagged With: App Revenues

Recent Posts

ImagineAR Awarded US Patent Focused on Location-Based Virtual Gameplay

New location technology enhancements alert staff of approach and arrival so orders can be ready and customers are greeted by name

Laird Connectivity Announces Six New GNSS-Ready External Antennas

Leading Supply Chain Visibility Company Tive Selects Skyhook for Location Positioning

Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers


shop for geogeek swag

twitter

Location Tech News

ImagineAR Awarded US Patent Focused on Location-Based Virtual Gameplay

New location technology enhancements alert staff of approach and arrival so orders can be ready and customers are greeted by name

Laird Connectivity Announces Six New GNSS-Ready External Antennas

Leading Supply Chain Visibility Company Tive Selects Skyhook for Location Positioning

Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers

Bonder Is Set to Change the Entire Social, Community, And Retail Game Forever

Spireon Launches GoldStar Wireless GPS Tracking Solution for Buy Here Pay Here Dealerships and Auto Lenders

More Posts from this Category

Copyright Spatial Media LLC 2003 - 2015