SAN FRANCISCO, NEW YORK, April 9th, 2015: Metaio, the world leader in augmented reality software and solutions, has introduced a universal scanner for the US edition of the Bed Bath & Beyond® mobile app featuring augmented reality.
The “universal scanner” allows Bed Bath & Beyond, the wedding registry destination, to enrich their widely circulated annual registry catalog, the Howbook, by adding interactive product hotspots directly onto the pages. Based on Metaio Continuous Visual Search technology, the scanner for the Bed Bath & Beyond app is capable of scanning UPCs, QR codes, and product hotspots. The registry catalog features 92 pages and more than 1,000 hotspots—the most ever created for a single catalog.
The Bed Bath & Beyond app sets an important standard for e-commerce applications. By including a hotspot for nearly every product in the catalog, plus incorporating engaging functionality such as 360° product images and extended style and color options, Bed Bath & Beyond merges their engaging digital marketplace with their registry print catalog.
By leveraging the best aspects of both physical and digital, the universal scanner delivers a differentiated customer experience that simplifies the registry management process, and sets the stage for future innovation. The universal scanner is part of the March update of the Bed Bath & Beyond app. The app is available for free download on the App Store and Google Play.
Metaio is the worldwide leader in Augmented Reality software, research and technology. With over 12 years of experience in Augmented Reality and Computer Vision, Metaio serves over 140,000 developers with over 50,000 published apps. In total, Metaio’s AR software reaches over 250 Million consumers around the world.
Founded in 2003, Metaio began by offering AR to the industrial and automotive sectors for product design and factory planning. 12 years later, the company offers the most versatile and robust mobile development platform while continuing to create customized AR solutions to support brands all over the world. More information: www.metaio.com.
About Bed Bath & Beyond:
Bed Bath & Beyond Inc. and subsidiaries (the “Company”) is a retailer selling a wide assortment of domestics merchandise and home furnishings which operates under the names Bed Bath & Beyond, Christmas Tree Shops, Christmas Tree Shops andThat! or andThat!, Harmon or Harmon Face Values, buybuy BABY and World Market, Cost Plus World Market or Cost Plus. Customers can purchase products from the Company either in store, online or through a mobile device. As of February 28, 2015, the Company had a total of 1,513 stores. Shares of Bed Bath & Beyond Inc. are traded on NASDAQ under the symbol “BBBY” and are included in the Standard and Poor’s 500 and Global 1200 Indices and the NASDAQ-100 Index. The Company is counted among the Fortune 500 and the Forbes 2000. For more information: www.bedbathandbeyond.com.