Sandlerresearch.org adds Global Laptop Touchscreen Market 2015-2019 a new research report in its store. Key market trend observed in Global Laptop Touchscreen Market are Emergence of Multi-touch Screens, Rapid Advances in Technology and Increased R&D Spending by Vendors.
The emergence of multi-touch screens is one of the major trends upcoming in the market. Multi-touch screens enable intuitive gestures that accept commands three times faster than traditional touch screens.
The analysts forecast the Global Laptop Touch Screen market to grow at a CAGR of 10.1% over the period 2014-2019. According to the report, design innovation is one of the main drivers for the market. The traditional bulky portable PCs have lost popularity and consumers prefer small, lightweight, and portable laptops. This has forced laptop manufacturers to innovate and launch products such as hybrid laptops that are easy to handle and use.
A touch screen is a two-dimensional sensing device in the form of a transparent sheet, which is integrated on devices and provides a sensing and feedback system. It is a display screen that is sensitive to the touch of a finger or stylus. A touch screen consists of various layers that track and convert movements on the screen into electrical charge in the form of a signal. This signal is sent to the processor to perform the required action on the device. A touch screen requires three basic components to provide a touch interface: touch sensor, controller IC, and software driver. Of the three components, touch sensor holds high significance because it forms the interface between the display and user activities. Also, most of the R&D goes around touch sensors for enhancing the touch sensitivity. From smart phones to laptops to GPS systems, touchscreen devices are everywhere. Consumers now expect an intuitive touch experience from every new device that hits the market. Since the introduction of Apple’s iPhone in 2007, the touchscreen market has exploded.
In this report, a detailed study of the Global Laptop Touch Screen market is presented across all the technologies. The report considers the revenue generated from the sales of touch screens for laptops.
Touch screens for laptops including notebooks, Ultrabooks, and hybrid laptops are considered for calculating the market size. The touch screen technologies covered in this aspect are resistive, capacitive (ITO and Metal), and others (IR, Acoustic, Optical, and CNT/Graphene)
The report does not consider the following to calculate the market size:
- Components used for the production of touch screens
- Service and maintenance of touch screens
- Aftermarket sales of touch screens
At present, the developments in the market include the usage of metal mesh and silver nanowire to enhance the sensitivity of touchscreens in display devices. Increased demand from application sectors and a rise in the number of market vendors intensified competition and increased R&D spending toward developing enhanced products.
Touchscreen vendors are investing a considerable amount of time and money in R&D to expand their product portfolio and provide better functionalities to meet the unsatisfied requirements of end-users.
Increased R&D investment has enabled some vendors to capture significant market share and gain a competitive edge over the others.
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Key Market Drivers: Design Innovation, User-friendly Interface, Emergence of Hybrid Laptops and Increase in New Product Development.
Key Market Trends: Emergence of Multi-touch Screens, Rapid Advances in Technology and Increased R&D Spending by Vendors
The report recognizes the following companies as the key players in the Global Laptop Touchscreen Market: AU Optronics Corp., TPK Holding Co. Ltd. and Wintek Corp.
Other Prominent Vendors in the market are: Chunghwa Picture Tubes (CPT), ELK, HannsTouch Solution, Innolux, MELFAS and Truly Semiconductors.
Further, the report states that the high production costs pose a serious challenge to the market growth. Intense market competition has compelled touchscreen manufacturers to make large investments, affecting their profitability. Marketing and R&D are the two major areas that vendors spend money on, leading to a high cost of production.
Other Related Report
Global Touchscreen Market 2015-2019 – Emergence of Multi-touch Screens is one of the major trends being witnessed in this market. Multi-touch screens enable intuitive gestures that accept commands three times faster than traditional touch screens. It can be seen as a replacement for keypads. Samsung, Google, Dell, HP, and Apple use multi-touch screens as their USPs to market their products.
According to the report, the growth of the Smartphone and Tablet markets is one of the major drivers in the Global Touchscreen market. The constantly declining ASP of smartphones and tablets has made them more affordable for consumers and their penetration into the market is expected to increase during the forecast period.
The report recognizes the following companies as the key players in the Global Touchscreen Market: Nissha Printing Co. Ltd., TPK Holding Co. Ltd., Wintek Corp. and Young Fast Optoelectronics Co. Ltd.
Order a Copy of Report at http://www.sandlerresearch.org/purchase?rname=34772.
Other Prominent Vendors in the market are: AU Optronics, Chunghwa Picture Tubes (CPT), ELK, HannsTouch Solution, Innolux, Iljin Display, MELFAS and Truly Semiconductors.
Further, the report states that high production costs pose a major challenge for market growth. Intense market competition has compelled touchscreen manufacturers to incur large capital expenditures. Vendors are investing heavily in marketing and R&D activities, affecting their profitability.
Key Questions Answered in this Report: What will the market size be in 2019 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors?
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