InsideAR San Francisco: Where Pixels Meet Reality

San Francisco, April 16th: For the very first time, InsideAR, the premier Augmented Reality conference is coming to San Francisco on May 20-21. The event for industry leaders, tech companies and brands is curated by the world-leading Augmented Reality company, Metaio. For two days, companies including Google, Boeing, Movidius, NGRAIN, Epson, Huawei, Frog Design, Unity, ZSPACE, and others will discuss and present the future of Augmented Reality and Computer Vision.

The main theme of the conference, “Where Pixels Meet Reality”, reflects the idea of merging the virtual world with our own reality. The stage is set to host visionaries driving forward the frontiers of ‘AR’, filled with untapped resources and brimming with potential. Google’s Johnny Lee, project lead of Project Tango, is signed on to showcase Google’s foray into Augmented Reality devices. Mark Freudenberg, executive technology director of Frog Design, will discuss why Augmented Reality needs to move beyond entertainment and into industries like healthcare, education, automotive, and retail. Leigh Newman, an award-winning design director and creative strategist at ZSPACE Innovation, will showcase their collaboration with Ferrari to develop their first point-of-sale Augmented Reality application. Daniel Newman, CEO of Broadsuite Inc. and 3x Amazon bestselling author will deliver an inspirational talk.

Seamless Augmented Reality is the end goal that many believe will bring about ubiquitous use of the technology; this topic will delve into areas that include the delivery of Augmented Reality content, providing longer lasting battery-life solutions in devices, and breakthroughs in barriers to providing indoor navigation in difficult environments. InsideAR attendees will be the first to get a glimpse of the next line oftomorrow’s wearables: Epson, ODG and Zeiss, for example, will present their latest AR and VR devices in the large expo area. InsideAR will also showcase Metaio’sThermal Touch technology and the latest in Augmented Reality graphics rendering processes.

Metaio-powered projects cover 40% of the overall Augmented Reality market share and the latest successful and innovative campaigns will be showcased at InsideAR (including virtual try-on, product recognition and indoor navigation). There will also be several workshops on both days where developers will be shown how to push the limits in the Augmented Reality space.

The conference takes place in the heart of San Francisco at The Village on May 20-21. That’s three floors sprawling with 11,000 sq. ft. of space reserved for over 30 live demos, several exhibitors, a busy main stage with ongoing presentations, and ample space for networking with forward thinkers coming from a wide variety of backgrounds. For further information and to register for your tickets, visit InsideAR’s website