To maintain quality CES experience, CEA to cap 2016 CES registration via enhanced credentialing procedures
|Arlington, VA, May 13, 2015 – The Consumer Electronics Association (CEA)®, the owner and producer of the International CES®, today announced that verified attendance at the 2015 International CES reached a record 176,676 industry professionals with 48,833 coming from outside of the U.S. The 2015 CES also set a number of other records, including more than 3,600 exhibitors, more than 2.23 million net square feet of exhibit space, 6,952 media and analyst attendees, 703,602 mentions of #CES2015 during the show with 7.51 billion total potential Twitter impressions, and 153 countries represented. The independent audit, performed by Veris Consulting, LLC, confirms CES’ status as the world’s gathering place for all who thrive on the business of consumer technologies. The full CES attendance audit summary report will be available online at the end of June.
“We are thrilled to have produced such a phenomenal, record setting International CES,” said Gary Shapiro, CEA president and CEO. “Our event offers a one of a kind, ‘can’t miss’ experience that allows our global attendees to see how different technologies from a range of industries impact each other. The International CES remains the single best place to experience the products, services and trends that will be driving the global industry in the months and years to come.”
As CES and the consumer technology industry continue to grow, CEA is establishing procedures to cap attendance at the 2016 International CES at 176,000, or close to a level comparable to the 2015 CES, in an effort to ensure that attendees continue to have a quality experience.
“With the growth of the consumer technology industry and the parallel growth of the International CES comes an increase in the qualified registrant base for our show. While these individuals are qualified industry professionals, we are reaching space capacity and simply can’t accommodate every qualified individual to our show,” said Karen Chupka, CEA senior vice president, International CES and corporate business strategy. “We take seriously our efforts to make sure CES attendees have a positive experience. Enhanced credentialing procedures will enable us to ensure that qualified attendees can participate in our show and conduct business while providing a high-quality experience for all. These efforts also will allow us to improve some of the logistical and operational challenges that come with producing and attending such a large event.”
The new procedures that CEA will enact for the 2016 CES include:
A new registration fee structure:
“Our new procedures will help us cap the overall growth in CES attendance, promoting a quality business experience for our guests while focusing show and consumer technology industry growth in key areas, including new markets and trends,” stated Chupka.
“The average CES attendee has 33 business meetings at our event so it’s crucial that we make the networking and dealmaking opportunities as easy as possible for our guests,” said Shapiro. “CES is the world’s leading annual innovation event and is setting records across every major category including international attendance. We must always innovate to ensure that CES remains the must-attend event for any professional connected to innovation. These new procedures will help us meet this goal.”
Through these new policies and procedures, CEA is aiming to cap 2016 CES attendance at 176,000.
“We believe this number strikes the balance we seek between producing a show that truly reflects the size and scope of the global consumer technology industry while helping our participants have a positive, quality business experience,” said Chupka. “We won’t, however, turn qualified attendees away at the door! We will refine our new processes as necessary during registration in an effort to stay within our target attendance.”
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names, and verification of demographic data with the source of documentation. This audit complies with the industry standards for audits adopted by both the EEIAC and the International Association of Exhibition and Events (IAEE). An independent audit is required to be certified by UFI, the Global Association of the Exhibition Industry, and the International CES is believed to be the only UFI approved event in its category.
Registration for the 2016 CES will open on July 8. More details on 2016 CES policies and procedures can be found at CESweb.org.
|Note to Editors: The official name of the global technology event is “International CES®.” Subsequent references to the event can be shortened to “CES.”|
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $286 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org