LBSZone - Location and Privacy

Location Technology, Privacy, & Security

  • NEWS
    • Business
    • mobile mapping
    • fleet management
    • iOS
    • Android
    • Developer
    • infographics
  • Features
    • AroundtheWeb
  • Telematics
  • Drones
  • Events
  • Blog
  • CAREERS
  • About Us
    • Partners Sites
      • GISuser
      • GeoJobsBIZ
      • LiDAR news
      • Amerisurv
    • Advertise
    • LBSzone Online Media Kit
    • Event Media Partner
    • RSS
  • SHOP
You are here: Home / Press / Research / The Beacons Report 2015: Why Apple is still in the lead

The Beacons Report 2015: Why Apple is still in the lead

June 10, 2015 By LBSzone

Research and Markets: The Beacons Report 2015: Why Apple is still in the lead, and ahead of Google, when it comes to beacon technology

Research and Markets (http://www.researchandmarkets.com/research/xs65sr/the_beacons_report) has announced the addition of Business Insider Intelligence’s new report “The Beacons Report” to their offering.

Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.

Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy’s and Target. This year, hundreds of big retail chains are turning those devices on and using them to communicate with mainstream consumers in store.

In this report, it takes an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. This is a follow-on to our past, popular research on beacons and retail.

In full, this report:

– Looks at why Apple is still in the lead, and ahead of Google, when it comes to beacon technology. Apple’s iBeacon implementation means that iPhones running the latest version of iOS 7 can scan for beacons in the background, even when the relevant apps are closed. That doesn’t yet exist on Android.

– Outlines the ways that beacons are currently being used in stores, and other venues.

– Explains why retailers are so excited about beacons and what they hope to accomplish with this new technology.

– Proves that location-based app notifications powered by beacons increases user engagement in apps, and drives more in-store sales.

Companies Mentioned

– Apple

– Google

For more information visit http://www.researchandmarkets.com/research/xs65sr/the_beacons_report

Source: Business Insider Intelligence






Related articles:

  • Mobile Coupon Users to Pass 1 Billion by 2019Mobile Coupon Users to Pass 1 Billion by 2019
  • Indoor Location-based Search and Advertising Market Indoor Location-based Search and Advertising Market
  • Top Four Emerging Trends Impacting the LBS Market in the USTop Four Emerging Trends Impacting the LBS Market in the US
  • Beacons on Track to Hit 400M Deployed by 2020 Reports UnacastBeacons on Track to Hit 400M Deployed by 2020 Reports Unacast
  • Major Retail Study: Mobile Consumers Prefer NFC Technology over Competing AlternativesMajor Retail Study: Mobile Consumers Prefer NFC Technology over Competing Alternatives
  •  5G – The past, present, and future of the mobile industry evolution 5G – The past, present, and future of the mobile industry evolution

Filed Under: Research

Recent Posts

ImagineAR Awarded US Patent Focused on Location-Based Virtual Gameplay

New location technology enhancements alert staff of approach and arrival so orders can be ready and customers are greeted by name

Laird Connectivity Announces Six New GNSS-Ready External Antennas

Leading Supply Chain Visibility Company Tive Selects Skyhook for Location Positioning

Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers


shop for geogeek swag

twitter

Location Tech News

ImagineAR Awarded US Patent Focused on Location-Based Virtual Gameplay

New location technology enhancements alert staff of approach and arrival so orders can be ready and customers are greeted by name

Laird Connectivity Announces Six New GNSS-Ready External Antennas

Leading Supply Chain Visibility Company Tive Selects Skyhook for Location Positioning

Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers

Bonder Is Set to Change the Entire Social, Community, And Retail Game Forever

Spireon Launches GoldStar Wireless GPS Tracking Solution for Buy Here Pay Here Dealerships and Auto Lenders

More Posts from this Category

Copyright Spatial Media LLC 2003 - 2015