The Beacons Report 2015: Why Apple is still in the lead

Research and Markets: The Beacons Report 2015: Why Apple is still in the lead, and ahead of Google, when it comes to beacon technology

Research and Markets (http://www.researchandmarkets.com/research/xs65sr/the_beacons_report) has announced the addition of Business Insider Intelligence’s new report “The Beacons Report” to their offering.

Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.

Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy’s and Target. This year, hundreds of big retail chains are turning those devices on and using them to communicate with mainstream consumers in store.

In this report, it takes an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. This is a follow-on to our past, popular research on beacons and retail.

In full, this report:

– Looks at why Apple is still in the lead, and ahead of Google, when it comes to beacon technology. Apple’s iBeacon implementation means that iPhones running the latest version of iOS 7 can scan for beacons in the background, even when the relevant apps are closed. That doesn’t yet exist on Android.

– Outlines the ways that beacons are currently being used in stores, and other venues.

– Explains why retailers are so excited about beacons and what they hope to accomplish with this new technology.

– Proves that location-based app notifications powered by beacons increases user engagement in apps, and drives more in-store sales.

Companies Mentioned

– Apple

– Google

For more information visit http://www.researchandmarkets.com/research/xs65sr/the_beacons_report

Source: Business Insider Intelligence