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Technavio Says Adoption of Bluetooth Powered Beacons Will Drive the Global Indoor LBS Market Through 2019

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LONDON–Technavio has published a new report on the global indoor LBS market, which is expected to grow at a CAGR of nearly 30% from 2015-2019.

“Providing a personalized shopping experience to customers helps marketers retain their customers and grow their businesses”

About the Report

According to the new Technavio report, indoor location-based services allow marketers to provide users with a personalized experience using location-based messages and location-based broadcasting. It also provides offers and discounts, real-time customer assistance, and in-store tracking for the security of a customer’s mobile device.

“Providing a personalized shopping experience to customers helps marketers retain their customers and grow their businesses,” says Faisal Ghaus, Vice President of Technavio.

The latest report by Technavio also emphasizes Bluetooth powered beacons (BLE), which are used to provide micro location-based information to devices such as smartphones.

“One of the best examples of BLE beacons is Apple’s iBeacon, which was launched last year. It can detect iOS 7 and iOS 8 devices,” adds Ghaus.

Market Scope and Calculation of Market Size

The new Technavio report covers the present scenario and growth prospects of the global indoor LBS market from 2015-2019. To calculate the market size, the report considers revenue generated from few segments mentioned below:

  • Licensing of indoor LBS software, applications, middleware and platforms
  • Service revenue generated from indoor LBS applications
  • Annual sales of devices used for indoor LBS
  • Indoor LBS maps and many more

Key Information Covered in the Report:

  • Key Vendors:
    • Apple
    • Google
    • HERE
    • Micello
  • Market Growth Drivers:
    • Providing Personalized Information to Customers
    • For a full detailed list, view our report.
  • Market Challenges:
  • Market Trends:

Technavio currently has more than 3000 market research reports on a huge range of topics, including 300+ reports on the indoor LBS market:

If you are interested in more information, please contact our media team at media@technavio.com.






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