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You are here: Home / Press / Indoor Positioning / Technavio Says Adoption of Bluetooth Powered Beacons Will Drive the Global Indoor LBS Market Through 2019

Technavio Says Adoption of Bluetooth Powered Beacons Will Drive the Global Indoor LBS Market Through 2019

July 13, 2015 By LBSzone

LONDON–Technavio has published a new report on the global indoor LBS market, which is expected to grow at a CAGR of nearly 30% from 2015-2019.

“Providing a personalized shopping experience to customers helps marketers retain their customers and grow their businesses”

About the Report

According to the new Technavio report, indoor location-based services allow marketers to provide users with a personalized experience using location-based messages and location-based broadcasting. It also provides offers and discounts, real-time customer assistance, and in-store tracking for the security of a customer’s mobile device.

“Providing a personalized shopping experience to customers helps marketers retain their customers and grow their businesses,” says Faisal Ghaus, Vice President of Technavio.

The latest report by Technavio also emphasizes Bluetooth powered beacons (BLE), which are used to provide micro location-based information to devices such as smartphones.

“One of the best examples of BLE beacons is Apple’s iBeacon, which was launched last year. It can detect iOS 7 and iOS 8 devices,” adds Ghaus.

Market Scope and Calculation of Market Size

The new Technavio report covers the present scenario and growth prospects of the global indoor LBS market from 2015-2019. To calculate the market size, the report considers revenue generated from few segments mentioned below:

  • Licensing of indoor LBS software, applications, middleware and platforms
  • Service revenue generated from indoor LBS applications
  • Annual sales of devices used for indoor LBS
  • Indoor LBS maps and many more

Key Information Covered in the Report:

  • Key Vendors:
    • Apple
    • Google
    • HERE
    • Micello
  • Market Growth Drivers:
    • Providing Personalized Information to Customers
    • For a full detailed list, view our report.
  • Market Challenges:
    • Lack of Awareness
    • For a full detailed list, view our report.
  • Market Trends:
    • Bluetooth Powered Beacon
    • For a full detailed list, view our report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 300+ reports on the indoor LBS market:

  • Indoor LBS Market in Western Europe 2015-2019
  • Indoor LBS Market in the US 2014-2018

If you are interested in more information, please contact our media team at media@technavio.com.






Related articles:

  • IndoorSpirit Will Demonstrate Its 1m-Accurate Mobile Indoor Navigation Software for LBS at MWC in BarcelonaIndoorSpirit Will Demonstrate Its 1m-Accurate Mobile Indoor Navigation Software for LBS at MWC in Barcelona
  • Qualcomm Announces Availability of its Gimbal Proximity Beacons to Enable Customer Engagement Based on Micro LocationQualcomm Announces Availability of its Gimbal Proximity Beacons to Enable Customer Engagement Based on Micro Location
  • Mobile Phone Indoor Positioning Systems (IPS) and Real Time Locating Systems (RTLS) 2015 Report Mobile Phone Indoor Positioning Systems (IPS) and Real Time Locating Systems (RTLS) 2015 Report
  • Apple, Google vie to launch indoor mapping systemsApple, Google vie to launch indoor mapping systems
  • Navizon Spins off Indoor Location Business as AccuwareNavizon Spins off Indoor Location Business as Accuware
  • World’s First Conference Focused on Beacon Content Optimization in Toronto in January 2015World’s First Conference Focused on Beacon Content Optimization in Toronto in January 2015

Filed Under: Indoor Positioning

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