AdNear Pte Ltd., Globe Telecom, and Google Inc. are three key vendors highlighted in a new Technavio report
LONDON–Technavio has published a new report on the mobile LBS market in Southeast Asia, which is expected to grow at a CAGR of more than 62% from 2015-2019.
“AdNear partnered with analytics company Mindshare to push targeted advertising services to brands in the Southeast Asian region”
Mobile LBS market segmentation by geography
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different countries, including Indonesia, Malaysia, Thailand, Singapore, Philippines, and other Southeast Asian countries.
The report also discusses the use of analytics to increase consumer engagement. Many advertising companies such as AdNear and Admoove are using big data analytics to understand consumer insights in the market.
“AdNear partnered with analytics company Mindshare to push targeted advertising services to brands in the Southeast Asian region,” says Faisal Ghaus, Vice President of Technavio.
Mobile LBS: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the mobile LBS market in Southeast Asia from 2015-2019. To reach the market size, the report considers revenue generated from the following:
- Revenue generated for LBS from mobile devices such as smartphones, tablets, and wearable devices.
- Revenue from both outdoor and indoor mobile LBS
- Software and applications used for mobile LBS and many more
Industry analysis includes:
- Key Vendors:
- AdNear Pte Ltd.
- Digi Telecommunications Sdn Bhd
- Foursquare Labs Inc.
- Globe Telecom
- Google Inc.
- Maxis Communications
- TomTom Nv
- Market Growth Drivers:
- Increase in Sales of Smartphones
- Adoption of LBS across industries
- Market Challenges:
- Concern on Data Privacy
- Lack of Knowledge about LBS
- Market Trends:
- Use of Analytics to Increase Consumer Engagement
- Increasing Popularity of Location-based Games among Youth
View the mobile LBS market in Southeast Asia report.
Technavio currently has more than 3000 market research reports on a huge range of topics, including 200+ reports on the mobile LBS market: