FRANKFURT, Germany–TomTom (TOM2) has been chosen as navigation partner for the new Alfa Romeo. The all-new Alfa Romeo Giulia, the perfect blend of the new Alfa Romeo paradigm and maximum expression of the ‘meccanica delle emozioni’, will offer TomTom navigation, software and maps globally. TomTom navigation is seamlessly integrated in the “Italian style” quality of the dashboard, through the two Connect NAV systems with 6,5” and 8,4” screens, developed together with Magneti Marelli.
“The launch of the Giulia is a major milestone in the history of the Alfa Romeo brand, and we are proud to be part of that.”
The Alfisti drivers will benefit from TomTom’s state-of-the-art NavKit Engine, including future software releases. In synergy with TomTom 2,5D and 3D Maps, delivered by TomTom’s intelligent map-making process, Alfisti will enjoy TomTom’s superior turn-by-turn navigation, featuring advanced lane guidance to navigate even the most complex junctions. Drivers will also have the advantage of TomTom Routes, providing the fastest route based on actual speed data, for mapped roads, during any time of the day and day of the week.
“The launch of the Giulia is a major milestone in the history of the Alfa Romeo brand, and we are proud to be part of that.” said Antoine Saucier, Managing Director of Automotive at TomTom.
The system will be launched on the European market on the “Quadrifoglio Verde” version in 2015, and in 2016 on the other versions as well as the US market. Other markets will follow.
At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can achieve more.
We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.
We have four customer facing business units: Consumer, Telematics, Automotive and Licensing.
We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.
Founded in 1991 and headquartered in Amsterdam, we have 4,200 employees worldwide and sell our products in over 46 countries.
About TomTom Automotive
TomTom Automotive is the trusted partner for innovative and future-proof navigation technology for the global automotive industry. As a global leader in connected navigation software, traffic information and digital real-time maps, we offer Automotive OEMs the modular components to create competitive infotainment systems, as well as the technology to enable the future self-driving cars to see beyond their sensors.