Facebook by the Numbers 2015
Key findings on the trends and benefits of retargeting on the world’s largest social network.
Retargeting on Facebook continues to drive ROI for advertisers. Over the past year, Facebook offered new ad formats, improved cross-device retargeting, and added new ways for advertisers to increase the effectiveness of retargeting with first-party data. By leveraging these new tools, advertisers worldwide experienced a massive lift in performance.
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