Mobile Computing and Infotainment in Automobiles to Augment the Demand for LED Backlight Displays

Mobile Computing and Infotainment in Automobiles to Augment the Demand for LED Backlight Displays until 2020, Says Technavio

LONDON–According to the latest market study released by Technavio, the market size of the global LED backlight display driver ICs market is predicted to reach revenues close to USD 2 billion by the end of 2020.

Market size of the global LED backlight display driver ICs market predicted to reach close to USD 2 billion by 2020.

This research report titled ‘Global LED Backlight Display Driver Market 2016-2020’ provides an in-depth analysis of the market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

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The key findings of this market study indicates a growing trend of automation and infotainment content in automobiles that have increased the use of LED backlight panels for efficient display. LED backlight DDICs are adopted in display devices such as GPS, instrument clusters, rear-seat entertainment, radio head unit, and TV tuner system. To ensure automobile safety, electronic devices like rear view display screens utilize LED backlight panels.

The launch of telematics software such as Android Auto and CarPlay by companies like Google, Ford, and Apple, which integrate in-vehicle communications and entertainment systems, are prompting a robust demand for display heads in automobiles. Infotainment system manufacturers like Pioneer and Alpine are some of the adopters of these software products.

Largest revenue contributor: mobile computing segment

Technavio’s senior market research analyst for displays, Asif Gani says, “In 2015, the market for LED backlight DDICs in mobile computing devices was valued at close to USD 3 billion. It is expected to maintain its market dominance over the next four years owing to the rising demand for smartphones, tablet PCs, and 2-in-1 notebooks.”

The market will witness a shift in consumer preference towards OLED technology for small displays in the future. To adapt to this shift, manufacturers have started to focus on OLED, specifically Active-Matrix OLED (AMOLED) for use in smartphones and tablets.

“This trend is augmented by the several advantages offered by AMOLEDs over LCD displays, which include performance and aesthetical benefits to mobile device manufacturers. Although, currently the production volumes of OLED panels are relatively low, it is expected to increase with expanding product portfolios during the forecast period,” adds Gani.

TV segment of the global LED backlight display driver ICs market

The ever-increasing demand for higher resolution picture and energy-efficient displays drives the global TV market, which in turn positively impacts the backlight DDICs market. In 2015, the TV segment emerged as the second largest contributor of the global LED backlight DDICs market.

This segment is driven by the increasing demand for large-panel displays, mainly coming from developing countries such as India. OLED panels were created to provide better quality displays. Providing a push to the growth of this segment, LG Electronics and Samsung, the leading manufacturers of OLED TVs are now focusing on rollable and transparent TVs, reports Technavio.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.