Today’s entrepreneurs are overwhelmed and exhausted, which prevents them from reaching out for help or accepting advice. You may not be able to avoid feeling overwhelmed or the lack of sleep when building your startup, but you can automate some of your processes and lean on digital tools to help scale up your business quickly.
From customer service to marketing tools, these digital resources can get you up and running. And hopefully you’ll carve out a few extra hours of sleep for yourself.
Keep your customers happy and engaged by outsourcing service to a cloud-based platform. Aspect Zipwire is designed with flexibility and scaling in mind. Startups can use the tool to create self-service channels or hook-up to voice, SMS, mobile web, live chat, social and video.
But the real benefit is the ability for your customers to move seamlessly between channels. Whether they’re talking to a customer service representative by phone or launching a live chat, Aspect Zipwire preserves the data and conversation thread so agents can pick up where they left off. Switching to a cloud-based platform can also reduce IT responsibilities and free up even more time and money to focus on your startup’s bottom line.
You may already have an outstanding marketing team focusing on creating killer content marketing assets. But then what? Promote your content with Outbrain‘s marketing platform to get your sponsored stories seen everywhere from CNN to Time to Inc. The idea is for the content to integrate seamlessly on major publisher’s platforms. The end result means your business gets seen by relevant audiences on premium sites without the need for high advertising and marketing spends.
Sprout Social helps streamline and enhance conversations with your current customers, prospects and brand evangelists. Get set-up with the Smart Inbox to bring your messages from all of your different profiles into a stream you can filter and manipulate to meet your needs. Start monitoring different platforms and social media channels for brand keywords to see exactly what people are saying about your company. It’s also a great way to get insights into what potential customers really want and how to address those growing needs.
Once you know what your customers are saying, use Sprout Social to plan and publish content and posts to Twitter, LinkedIn, Facebook and beyond. Your whole team can view your content calendar and start focusing on building relevant content and better engagement.
Startups thrive on growth hacking as a means to scale quickly, but it requires more than just some great content marketing and lucky wins with clients. Outsource your growth marketing with Growth Geeks to reach the top one percent of marketers. They offer customized services or 41 different pre-packaged, hand-curated services. Choose from social media marketing or creating a digital sales funnel to fill in the most important gaps at your startup.
Near field communication (NFC) is poised to transform the marketing landscape by reaching your customers when they’re near your business. When executed properly, consumers on the way to your competitors down the street could receive a special, limited time offer to come into your store instead. Tappinn NFC mobile marketing platform gets your business up and running with NFC tags, NFC management and campaign analytics to measure engagement.