United States Monetizing Consumer Data for Commerce Market 2016 – Context is King
April 15, 2016 Mobile Advertising

DUBLIN–Research and Markets has announced the addition of the “Context is King: Monetizing Consumer Data for Commerce” report to their offering.

“Context is King: Monetizing Consumer Data for Commerce”

Mobile commerce has been growing exponentially since the iPhone launch. Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment functions, allow companies to promote brands and convert transactions much more easily and successfully.

This report examines the role of consumer data in mobile marketing and advertising and highlights the best practices of mobile marketing. It updates the five-year forecasts for U.S. mobile advertising and mobile commerce revenues.

This report analyzes the mobile platform’s role in brand and retailer omnichannel marketing strategies; it zooms in on the role of contextually-relevant data in ad targeting and delivery. In particular, the report examines the emergence of social media, location-based marketing, and mobile wallet applications. It highlights the types of consumer insights that can help brands and retailers to enhance their advertising and promotional offers.

The report concludes with a forward-looking analysis of marketing trends and a five-year forecast of mobile advertising spending in the U.S. This report highlights trends:

– In collecting contextual data about shoppers through various consumer technologies and industry applications,

– In translating that data into information retailers and brands can apply for more effective marketing communications and ad delivery.

Key Topics Covered:

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach/Sources

2.0 Context-Based Marketing: An Overview

2.1 The Growth of M-Commerce and Retailers’ Challenge

2.2 Cross-Platform Shopper & Omnichannel Marketing

3.0 Emerging Opportunities in Context-based Marketing

3.1 The Rise of Social Media Marketing

3.1.1 Social Media Overview

3.1.2 Social Media Data

3.1.3 Social Media Marketing

3.2 Location-Based Marketing

3.2.1 Solutions Overview

3.2.2 Geolocating and Geofencing

3.2.3 Beacon Technology and Beacon-based Marketing

3.2.4 Near Field Communications

3.3 Mobile Wallet for Marketing

4.0 The Future of Shopper Marketing

5.0 Market Forecast

5.1 Forecast Methodology

5.2 Mobile Ad Spending Forecasts

6.0 Implications and Recommendations

7.0 Appendix

7.1 Glossary

7.2 Company Index

Companies Mentioned

– Aisle411

– Adfields

– Apple

– Belly

– Bluebite

– BlueCalypso

– BrandWatch

– Bubbly

– CardStar

– Contently

– CurrentC

– Datasift

– Facebook

– Foursquare

– Google/YouTube

– Gyft

– Facebook

– Keyring

– Kik


– PayPal

– Pinterest

– Polyvore

– Skyhook Wireless

– Snapchat

– Stocard

– Swirl

– Starbucks

– SproutScoial

– Statsocial

– Twitter

– We Heart It

– Whisper

– YouNow

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