New deal expected to enhance caller experiences and maximize revenues.
LocationSmart, the worldwide leader in cloud location services for enterprise and consumer applications, today announces an agreement with #250 – America’s Mobile Speed Dial, a unique mobile consumer engagement platform, to deliver geographic call routing and location-based offers. Integration of LocationSmart’s mobile location services enables #250 (“pound two-fifty”) to connect consumers to a geographically appropriate office or call center and to help streamline the customer experience.
#250 is a network-based speed dial that works on all major mobile carriers in the U.S. and Canada, as well as on many of the smaller regional carriers. The company develops ad campaigns utilizing the combination of #250 and a Spoken Keyword or phrase to easily connect consumers to advertisers. #250 customers span a variety of industries from retail to financial services and nonprofits, but is focused on direct response radio advertising. It’s ease-of-use delivers more calls compared to toll-free numbers or text marketing and its reach is not limited like other mobile technologies such as QR codes or the need to download a mobile app prior to engaging with a company.
After a prospective customer hears a radio or TV ad inviting them to dial #250 and say a specific keyword or phrase, they are connected with the advertiser in a regular voice phone call. The caller can also give their consent to receive a one-time text reply from the advertiser and this establishes a digital connection to the consumer (which is impossible with landline callers). Prior to its relationship with LocationSmart, #250 was required to either ask callers their location or route calls based on the caller’s area code, which does not always represent their true physical location.
LocationSmart’s location services simplify this process by automatically identifying the caller’s true location based on data from their mobile device once the call is initiated. With no software or application to download and comprehensive consent management services, the LocationSmart APIintegration was seamless and #250 receives real-time actionable location intelligence. As a result, advertisers can now use a single keyword in nationwide campaigns and callers are geographically routed to the appropriate advertiser location or they receive a text reply with location-specific offers and information.
“Our company is thrilled with the performance of LocationSmart’s technology and the integration process was seamless,” said David Robinett, Chief Marketing Officer and Founder of #250. “This allows #250 to become the only “universal” mobile advertising platform that utilizes the consumer location without being dependent on GPS or Mobile Web – meaning we can deliver geo-specific functionality for the 25 percent of handsets that are not smartphones. We are positioned for rapid growth in a number of different areas and location data will be a core element for our business moving forward.”
“#250 is a pioneer in their industry and it has been a distinct pleasure working with David and his team,” said Mario Proietti, CEO and founder of LocationSmart. “We are elated that LocationSmart could be a change agent in the evolution of mobile response advertising and we look forward to what the future may hold.”
LocationSmart is the worldwide Cloud Location Services market leader for connected devices. We provide the easiest and most comprehensive cross-carrier platform for local, hyper-local and context-aware application development. Our core location services span indoor and outdoor use across devices, platforms and carrier networks. Serving Fortune 500 customers and innovative start-ups alike, LocationSmart is changing the ways companies do business. We deliver the broadest reach and largest global footprint, with an extensive portfolio of privacy consent methods for easy end user adoption. For more information about our services please visit http://www.locationsmart.com.
About Mobile Direct Response
Mobile Direct Response (MDR), dba #250 has developed the first mobile consumer advertising platform that utilizes a speed dial that works on all major U.S. and Canadian mobile carriers. MDR is among the MarketSphere family of companies. Our leadership team is comprised of long-time business and technology executives who have a track record for building very successful companies from the ground up. For more information please visithttp://www.pound250.com.