Key Findings for the Global Automotive Navigation Systems Market| Technavio

LONDON–(BUSINESS WIRE)–The global automotive navigation systems market is expected to grow at a CAGR of over 5% during the period 2018-2022, according to a new market research study by Technavio.

Global automotive navigation systems market is expected to grow at a CAGR of over 5% during 2018-2022. @Technavio

Tweet this

The report categorizes the global automotive navigation systems market by vehicle type (passenger cars and commercial vehicles) and by navigation system type (IVS and PND). The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.

Save more with Technavio. Buy 2 reports and get the third for free: View Technavio’s latest discounts and promotions

Market driver: increased customer awareness about the benefits of automotive navigation systems

For any end-user, the main concern with vehicle management is the overall running cost of the vehicle. The navigation system vendors promise reduced running costs as a benefit of using their personal navigation systems in vehicles. The increased awareness among customers due to marketing by vendors is also driving the sales in the global automotive navigation systems market.

According to a senior analyst at Technavio for automotive electronics research, “Major navigation OEMs are bringing in multiple strategies to attach their product along with new vehicles sales in terms of embedded fitment and accessories. Their strong aftermarket network and presence will further drive the growth of the global automotive navigation systems market.”

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Market trend: increased support for open source and standard platforms for application development in automotive infotainment

Traditionally, competition among automotive manufacturers was limited to towing capacity, acceleration, and horsepower of the vehicle. But, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle’s dashboard.

A budding area of competition between both automobile manufacturers and automotive infotainment/navigation system manufacturers is the software or OS used in the vehicle’s infotainment systems. Manufacturers of automotive navigation systems are shifting toward the PC-like architectural concept. In this, the functionality of the system is dependent on the main CPU. As a result, the software or the OS used in systems acts as a product differentiator among the brands.

Market challenge: escalating consumer expectations

The competition between PNDs, IVS, and smartphone-based navigation systems has encouraged manufacturers to include more and more functions to offer a unique driving experience and improve safety. The integration of numerous applications, such as internet connectivity, ADAS, and telematics in a single navigation system is complicated and hinders the adoption of these actual systems in vehicles. Automobile manufacturers in Europe, such as GM and Mercedes-Benz, are working on making applications available through MirrorLink.

Is your business on track for a successful future? Learn how Technavio can help

Technavio helps businesses anticipate changes in their marketplace, make proactive adjustments, and develop effective strategies to optimize their market positions.

Some of the major contributors in the global automotive navigation systems market:

  • Garmin
  • HERE
  • NNG Software Developing and Commercial
  • Pioneer Corporation
  • TomTom International

Big savings with Technavio this February!

Get 20% OFF on all Education Technology reports. This offer is valid only till the 28th of this month.

OR

Celebrate winter sports with 23% OFF all reports in our Outdoor Gear library (Offer valid from Feb 9-25).

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.