Teletrac Navman Survey Finds Fleets Are Not Using Telematics To Its Full Potential

Despite higher-than-ever adoption rates, overall technology ROI declines

GLENVIEW, Ill.Aug. 30, 2018 — Teletrac Navman, a global software-as-a-service provider that leverages location-based technology for GPS tracking solutions, today announced findings from its Telematics Benchmark Report: U.S. Edition. The survey, with responses from more than 2,400 fleet professionals, found that while technology adoption is at an all-time high with 77 percent using telematics for vehicle tracking, most fleets are only scratching the surface of technology’s potential.

Following heavy investment in ELDs last year and technology saturation in the transportation market, fleets must focus on more sophisticated use of telematics features and data for competitive advantage. Key insights from the survey include:

ELDs are the law of the land, but not everyone is using them.

  • 74 percent say ELDs remain their top compliance concern in 2018.
  • While 64 percent of fleets are using ELDs to track HOS, 31 percent are still using paper logs even after the ELD Mandate went into effect.
  • 72 percent perceived benefits from ELDs, with “less risk of compliance violations” at the top (28%), followed by “eliminating manual processes” (20%).

Despite high adoption, most fleets aren’t using telematics to its full potential.

  • Respondents ranked “peace of mind/knowing where vehicles are” as the top benefit from telematics (46%), followed by “more efficient routing and dispatching” (32%).
  • Several important telematics features showed marked decrease in utilization since 2017, such as monitoring speeding (down 18% since 2017) and harsh braking (down 12%).
  • 36 percent of respondents said fuel costs are their second largest expense, but only 29 percent reported using their telematics solution to monitor fuel usage.
  • 30 percent use telematics to track maintenance needs, down 10 percent from 2017.

Using technology to evaluate drivers improves safety and retention, but many companies don’t do it.

  • When asked if fleets were currently using telematics to measure driver performance, 43 percent answered no.
  • 25 percent plan to invest in driver warning/alerting technologies and 9 percent in fatigue monitoring technologies.
  • 26 percent of those using telematics have seen reduced accidents as a result and, of those who benchmark and evaluate driver behavior, 57 percent say they reward their drivers for good performance.
  • More than 50 percent of organizations said rewarding driver performance was directly responsible for reduced safety violations, and 52 percent say it improved driver retention.

Amid economic optimism, organizations are expanding fleets despite driver shortage.

  • Fleet owners see short-haul freight as their biggest growth opportunity (49%).
  • 41 percent say they plan to upgrade fleet equipment this year, and 37 percent say they’re expanding their fleets (up 13% from 2017).
  • With more than half of respondents experiencing a talent shortage, 58 percent say they are increasing driver pay and 36 percent are improving benefits to recruit and retain new drivers.

“We’re seeing more companies invest in telematics, but unfortunately many are only doing so to check the compliance box, not making the most of the technology to better their businesses,” said Sid Nair, senior director of transport and compliance, Teletrac Navman. “That’s likely due to tech fatigue especially in the wake of regulations that demanded new technology, like ELDs, but in the long-term it will be a crippling hindrance, as we’re already seeing a widening gap between companies leveraging technology to drive fleet profitability and those who are merely reaping the benefits of the current high demand. Training everyone from drivers to fleet executives on how telematics data can boost operations is key, as the data alone won’t drive change.”

To download the report, please visit www.teletracnavman.com/benchmark/transportation.

Survey Methodology

The 2018 Teletrac Navman Benchmark Survey includes responses from more than 2,400 fleet operations and fleet management professionals from around the world. Of the total survey respondents, 1,293 indicated that they were based in the United States. Respondents span operations in for-hire and private fleets, government agencies and other fleet operations. This report provides an understanding of best practices and fleet management trends in business, general telematics, emerging technology, transportation, external factors and talent. Results may not amount to 100 percent due to questions with multiple selections. For reporting purposes, all statistical values have been rounded to the nearest whole number.

About Teletrac Navman

Teletrac Navman is a leading software-as-a-service (SaaS) provider leveraging location-based technology and services for managing mobile assets. With specialized solutions that deliver greater visibility into real-time insights and analytics, Teletrac Navman helps companies make better business decisions that enhance productivity and profitability. Its fleet and asset management technology uncovers information that would otherwise go unseen, helping customers reduce risk and confidently move their business forward with certainty. It tracks and manages more than 500,000 vehicles and assets for more than 40,000 companies around the world. The company is headquartered in Glenview, IL, with additional offices in the United StatesUnited KingdomAustraliaNew Zealand and Mexico. For more information visit www.teletracnavman.com.