At the start of a new year, businesses are always looking to try something new.
As 2022 begins, you might be considering revamping your brand, redesigning your website, or marketing with renewed vigor in order to expand the reach and visibility of your brand. If the latter is a top priority for your business in the early months of this new year, this article’s for you. Below, we’ll list five novel ways that you can get in touch with a brand range of consumers – helping increase your brand recognition and your sales.
New Social Media
If you’ve been marketing your brand for many years, you’ll almost certainly have set up some social media pages. Rudimentary though they might be, they’re still a place where you can share updates with followers and customers. But what about emerging social media platforms like TikTok and Roblox? Have you found ways to market via these channels? 2022 could be your year to broach these popular, fertile platforms to find new consumers that your competitors haven’t targeted.
Never underestimate the power of SEO. It’s something that, worked upon month after month, will help you stimulate organic traffic directly from Google searches. And Google’s algorithm changes from time to time, meaning that your website might have been perfectly calibrated in 2020, but in 2022 it needs some fixes. Make a new SEO strategy this year in order to capture more organic traffic from search engines.
People tend to check their SMS and direct messages at least once a day. And if they get a text message notification on their phone, they’ll probably check it right away. So marketing via this method can be seriously effective. Visit boomerangmessaging.com to learn more about how you can perform this form of marketing, reaching consumers that you might otherwise fail to reach with other methods. It’s a direct and cost-effective way to get in touch with consumers in a personal messaging space.
Similar to the above, email marketing is enjoying a resurgence of late, thanks to specialized outbound mail marketing software, which automates much of the process for you. You can either target customers you’ve already interacted with in order to drive retention rates, or you can use lists of consumer emails, dropping into their inboxes on the off-chance that they might be interested in your brand, your vision, your products, or your services.
Don’t underestimate the power of partnerships online. If you can forge relationships with businesses that you respect – and that you feel are in tune with your own company values – then you may be able to share audiences and offer unique discounts to their mailing lists. Make sure you’re not direct competitors for the relationship to work – and for you both to enjoy increased sales due to the sharing of customers that you perform. Just remember that in these partnerships, you need to be getting as much as you’re giving.
Use one or more of these five marketing techniques to boost your reach and enjoy more traffic in 2022.