Incentivizing customers is a tried and true way of getting people to do something that they otherwise might not do. To persuade a specific action, you give an incentive. It’s that simple. And companies in a diverse range of industries have been doing this for years.
This article by Troy Lambert looks at how Social Media Mapping is Crucial for Market Research and your Social Strategy – Social media mapping can also be used as part of in depth market research before a company starts or during critical growth periods. The feature looks at various tools, in combination with GIS programs, that a market research study could use including: a number of social media monitoring and mapping search solutions, census and community data resources, [Read more…]
Why would a retail giant like Amazon be interested in investing in a mapping company? That’s the first question many will ask when they discover the company is reportedly in talks with a consortium of German automakers for a stake in the high definition mapping company HERE. But there are several logical reasons, and they all relate to the huge role mapping and GIS will play in more and more businesses over the next decade. [Read more…]
We live in a sharing economy. We share our homes with AirBnb, we share our cars with Uber, and we even share small jobs with TaskRabbit. Why should the office be any different? Business owners are always looking for new and innovative ways to cut costs without compromising growth, and rethinking where we work has created one of the latest sharing trends in business, the “coworking space.” [Read more…]
Fitness tracking is one of the biggest fads in the fitness community at the moment and for good reason. The sensors have gotten accurate and cheap enough for the average consumer to be able to afford them. Smartphones, smartwatches and dedicated fitness wearables all have their place in getting healthy. While there are pros and cons, finding the one that is right for you doesn’t have to be a chore. [Read more…]
Wow, impressive, meaty article on local search from the team at Fulcrum. If you want a glimpse as to how local search works behind the scenes this is a great read… for business there’s also some great info here as well [Read more…]
Finding a nearby movie theater with the help of an app, using a maps feature on your smartphone to get where you need to go and “checking in” to a restaurant on social media to score a free appetizer are all helpful and fun features in today’s digital age. [Read more…]
Today’s entrepreneurs are overwhelmed and exhausted, which prevents them from reaching out for help or accepting advice. You may not be able to avoid feeling overwhelmed or the lack of sleep when building your startup, but you can automate some of your processes and lean on digital tools to help scale up your business quickly.
Highlights of the US Mobile Market 2015 [Read more…]
The second of grand slams of mobile events – Mobile World Congress has become the marquee events that helps get the pulse of the industry as to where things are headed for the year.