Who Cares Where Waldo is? Social Media Mapping is Trending!

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social media mapping

This article by Troy Lambert looks at how Social Media Mapping is Crucial for Market Research and your Social Strategy – Social media mapping can also be used as part of in depth market research before a company starts or during critical growth periods. The feature looks at various tools, in combination with GIS programs, that a market research study could use including: a number of social media monitoring and mapping search solutions, census and community data resources, [Read more…]

Mobile Marketing Market Worth USD 98.85 Billion by 2021

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According to a new market research report, “Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region – Global Forecast to 2021”, published by MarketsandMarkets, the global market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. [Read more…]

Mobile Marketing Market Worth USD 98.85 Billion by 2021

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According to a new market research report, “Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region – Global Forecast to 2021”, published by MarketsandMarkets, the global market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. [Read more…]

HERE and Now: Location Based Marketing and High Definition Mapping

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Why would a retail giant like Amazon be interested in investing in a mapping company? That’s the first question many will ask when they discover the company is reportedly in talks with a consortium of German automakers for a stake in the high definition mapping company HERE. But there are several logical reasons, and they all relate to the huge role mapping and GIS will play in more and more businesses over the next decade. [Read more…]