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inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

August 13, 2019 By lbszoneditor

Deal will cement inMarket as a leading location marketing technology platform, further enriching real-time predictive advertising and insights capabilities [Read more…]

Filed Under: Business, Mobile Advertising Tagged With: marketing

ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

May 11, 2016 By LBSzone

Combined Database Offers Unparalleled Insight Into Shopper Visit Trends Around the Globe [Read more…]

Filed Under: Mobile Advertising, Research Tagged With: traffic

Geofeedia Enhances Location-based Intelligence Platform for Marketers with Geofeedia Ads

May 11, 2016 By LBSzone

geofeedia webinar

Now a Twitter Standard Partner, Geofeedia leverages geo-tagged data to target ads in social media based on consumers’ location resulting in significantly improved ROI for campaigns [Read more…]

Filed Under: Mobile Advertising, Social Location, Social Media Tagged With: ads, geofeedia

Boston-Based Restaurant App GoPapaya Launches Monday, May 9th

May 10, 2016 By LBSzone

GoPapaya provides hungry diners with last-minute, limited time deals at nearby restaurants without wait time. [Read more…]

Filed Under: Mobile Advertising, Social Location Tagged With: restaurant

Who Cares Where Waldo is? Social Media Mapping is Trending!

May 10, 2016 By LBSzone

social media mapping

This article by Troy Lambert looks at how Social Media Mapping is Crucial for Market Research and your Social Strategy – Social media mapping can also be used as part of in depth market research before a company starts or during critical growth periods. The feature looks at various tools, in combination with GIS programs, that a market research study could use including: a number of social media monitoring and mapping search solutions, census and community data resources, [Read more…]

Filed Under: Features, HUGE NEWS, Mobile Advertising, Research, TOP Feature Tagged With: Analytics, lambert, mapping, maps, social map, social media

Mobile Marketing Market Worth USD 98.85 Billion by 2021

May 9, 2016 By LBSzone

According to a new market research report, “Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region – Global Forecast to 2021”, published by MarketsandMarkets, the global market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. [Read more…]

Filed Under: Mobile Advertising, Research

Mobile Marketing Market Worth USD 98.85 Billion by 2021

May 4, 2016 By LBSzone

According to a new market research report, “Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region – Global Forecast to 2021”, published by MarketsandMarkets, the global market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. [Read more…]

Filed Under: Mobile Advertising, Research Tagged With: mobile marketing

Jaymie Scotto & Associates (JSA) Adds New Media Reporting and Website Analyses Tools

May 4, 2016 By LBSzone

Jaymie Scotto & Associates (JSA) Adds New Media Reporting and Website Analyses Tools to Suite of Public Relations and Marketing Services [Read more…]

Filed Under: Business, Mobile Advertising Tagged With: Website Analyses Tools

HERE and Now: Location Based Marketing and High Definition Mapping

May 2, 2016 By LBSzone

Why would a retail giant like Amazon be interested in investing in a mapping company? That’s the first question many will ask when they discover the company is reportedly in talks with a consortium of German automakers for a stake in the high definition mapping company HERE. But there are several logical reasons, and they all relate to the huge role mapping and GIS will play in more and more businesses over the next decade. [Read more…]

Filed Under: AroundtheWeb, Features, HUGE NEWS, Mobile Advertising, TOP Feature Tagged With: Location-Based Marketing

United States Monetizing Consumer Data for Commerce Market 2016 – Context is King

April 15, 2016 By LBSzone

DUBLIN–Research and Markets has announced the addition of the “Context is King: Monetizing Consumer Data for Commerce” report to their offering. [Read more…]

Filed Under: Mobile Advertising, Research Tagged With: marketing

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