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It’s beginning to look a lot like Christmas for Australian retailers, who now have access to a cutting-edge mapping tool that delivers a powerful insight into what makes shoppers spend money. New advancements in Bluetooth and Geographic Information System (GIS) technology means retailers can now map and analyse customers’ movements around a store based on their smartphone emissions, to uncover which displays and layouts make shoppers linger, stop or just walk past.
StickNFind (www.StickNFind.com), creators of the popular StickNFind Bluetooth location stickers, announced the StickNFind app’s newest feature, which leverages the map application on smartphones. The feature allows users to see where their tagged items were last seen on a smartphone’s map application.