HERE and Now: Location Based Marketing and High Definition Mapping

Why would a retail giant like Amazon be interested in investing in a mapping company? That’s the first question many will ask when they discover the company is reportedly in talks with a consortium of German automakers for a stake in the high definition mapping company HERE. But there are several logical reasons, and they all relate to the huge role mapping and GIS will play in more and more businesses over the next decade. [Read more…]

Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study

NEW YORK, March 23, 2016 – Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent offline and convert that into additional revenue is fast becoming a strategic marketing imperative. [Read more…]