If you have plans to start a business, then you may have been deterred by the pandemic. While this is understandable, you might find that 2020 could actually be a smart time to start a new business, provided you keep the pandemic and global impact in mind. [Read more…]
inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions
Deal will cement inMarket as a leading location marketing technology platform, further enriching real-time predictive advertising and insights capabilities [Read more…]
How Incentive Marketing is Driving the Wireless Industry
Incentivizing customers is a tried and true way of getting people to do something that they otherwise might not do. To persuade a specific action, you give an incentive. It’s that simple. And companies in a diverse range of industries have been doing this for years.
United States Monetizing Consumer Data for Commerce Market 2016 – Context is King
DUBLIN–Research and Markets has announced the addition of the “Context is King: Monetizing Consumer Data for Commerce” report to their offering. [Read more…]
How to… Access Your Google Location History
If you use google services then you likely have a location history stored by Google – don’t worry though, only you can see it! [Read more…]
10 Ways to Put Your Business on The Map
So, you have a new business and you just need some customers. Once you’ve opened the doors you need to make it easy for customers to find you and learn about your products and services. Naturally, you turn to the web. In order to succeed these days customers need to be able to locate you in Search and if a particular segment or local audience is important then you have to turn up in local search, most important, on maps and map services and via mobile search. [Read more…]
Integration of LBS with Social Networking Websites Driving the Location-Based Search and Advertising Market
LONDON–According to the latest research report by Technavio, the location-based search and advertising market in the US is predicted to grow at a CAGR of over 38% by 2020. [Read more…]
Two-thirds of consumers find location-based rewards appealing
Canadian Marketing Association and LoyaltyOne study reveals Canadian shoppers switching on to in-store beacons [Read more…]
Swrve and Plot Projects Partner to Offer Advanced Location-Based Targeting Service for Mobile Marketers
The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise, Real-Time Location Data [Read more…]
Social Marketing Tip – The Social Marketer’s Guide to Infographics
Handy dataviz resource – Marketer’s Guide to Infographics — There is a reason why Instagram and Pinterest are two of the fastest growing social networks — visuals still work. Infographics make points visually while also being portable and easily share [Read more…]