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TomTom Launches On-Street Parking Service to Help Drivers Find that Parking Spot More Quickly

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Paris Motor Show – TomTom (TOM2) today announced the introduction of an On-Street Parking service, a game-changer for drivers on the hunt for that hard to find parking spot. The service will be initially available as a data feed1 for 25 cities2 in Europe, with additional geo-expansion to follow. The TomTom On-Street Parking will complement the existing Off-Street Parking (parking garage) information service already available to TomTom customers and licensing customers. [Read more…]

Welcome to Priority Driving: TomTom Introduces Innovative New Communications Platform

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AMSTERDAM–Welcome to Priority Driving”. That’s the message TomTom (TOM2) is communicating to drivers through its latest integrated communications campaign. Inspired by the airline industry’s frequent flyer clubs, the new category positioning has been created to reflect the feeling that driving with a TomTom navigation device gives you. [Read more…]

TomTom calls for people to star in its new road movie, ‘Life in a Car’

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AMSTERDAM–TomTom (TOM2) is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott’s award-winning crowd-sourced movie, Life in a Day. It will premiere in September this year. [Read more…]