No longer a novelty, social media is now driving huge increases in paying customers to retail sites, according to a report released this morning by Adobe.But Adobe’s fourth-quarter Social Media Intelligence Report also showed something else interesting: Facebook is no longer the only game in town.
The report, drawn from anonymous, aggregated data from more than 5,000 companies using Adobe’s Marketing Cloud services, indicates that Tumblr, Pinterest, and Twitter are now seeing big increases in revenue per visit thanks to their driving more consumers to retail sites.
read more via forbes.com
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