Event of Interest, Tuesday Jan 13
The upward swing of event mobile app adoption is a sign of understanding the value behind the technology. As event professionals, we’re adopting this convenient tool, however, the challenge is getting our attendees to follow our lead. Creating a sound marketing plan and strategic promotions early on will dramatically affect your download rates. Beyond downloads, you also want your attendees actually using the app, so what’s the secret for success?
In this session you’ll discover…
- Importance of reviewing objectives
- Basic steps for getting started
- Sample event app strategy
- Tools for supporting your efforts
- Value of analytics