Yellow Pages Now Provides Business Data to Apple

Yellow Pages Now Provides Business Data to Apple for Local Search in Canada

MONTREAL, Oct. 19, 2015 –  Yellow Pages, a leading digital media and marketing solutions company in Canada, announced today that its quality business information on its flagship YP.ca digital platform is now being provided directly to Apple, syndicating Canadian local business contact information to Apple Maps.

Data provided includes business address, geocoordinates, phone number, category, websites URL, hours of operations, photos, rating and reviews and other available information.

“We are pleased to bring our YP.ca local business listings data to Apple Maps” said Matthieu Houle, Vice-President, Digital Media of Yellow Pages. “This is another proof point in our company’s digital transformation and provides added value for Yellow Pages clients and listings through visibility, traffic and leads. Our business listings content is now available to iPhone, iPad, iPod touch, Apple Watch and Mac users, allowing them to search, find, contact and navigate to over a million business locations in Canada using Apple Maps.”

With data on approximately 1.8 million businesses in Canada, Yellow Pages has among the most comprehensive content and contact information for Canadian businesses. Particularly strong in the small business segment, Yellow Pages content helps Canadians discover their neighbourhoods and make smart purchase decisions.

Yellow Pages has been actively transforming its business over the last few years, offering a growing suite of digital products, services and visibility to its customers. Approximately 57% of Yellow Pages’ total annual revenues are derived exclusively from digital products and services.

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.ca^TM, RedFlagDeals.com^TM, Canada411.ca^TM the Comfree/DuProprio network, and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and 411.ca, as well as the Yellow Pages^TM print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers. For more information, visit www.corporate.yp.ca.