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Archives for September 2018

Using digital tools to stay in touch with family and friends

September 14, 2018 By lbszoneditor

Using digital tools to stay in touch with family and friends

There are numerous publications discussing the important roles that friends and family play in our lives. The general opinion is that social support is essential, helping us better deal with stress, reduce feelings of isolation, and making us happy. [Read more…]

Filed Under: AroundtheWeb, Research Tagged With: digital tools

Smartphone addiction threatens global FMCG players, says GlobalData

September 5, 2018 By lbszoneditor

In the rapidly evolving digitalized era, smartphones have emerged as indispensable objects of life. While these devices are productive and innovative tools, their over-usage has proved problematic for consumers – impacting relationships, working life and social interaction. More importantly, these perils are set to affect the fast moving consumer goods (FMCG) community too, says leading data and analytics company GlobalData.

Numerous studies have highlighted the perils of smartphone addiction and its effects on every aspect of life. As a result, several governments globally are taking necessary steps to combat the menace. For example, in South Korea, one of the most heavily affected nations in the world, the science ministry ordered schools to teach students how to stay away from Internet addition, particularly using smartphones.

People are also slowly coming out and admitting it as a real problem. According to GlobalData’s Q4 2017 global consumer survey, nearly half (43%) of consumers globally somewhat/completely agree that they are actively trying to limit the amount of time they spend on their smartphone.

Charles Sissens, Consumer Analyst at GlobalData, says: “These stats suggest that consumers across the entire FMCG landscape are dealing with some degree of smartphone addiction. More importantly, this implies that brands’ efforts are not being communicated effectively.”

Various leading brands rely on smartphone technology to capture the interest of tech savvy individuals, especially millennials. For instance, many supermarkets have developed online shopping applications which allow consumers to purchase everyday items whilst on-the-move. Nevertheless, these services may cease to exist.

The confession of overuse has led to some companies even offering solutions – ‘tech rehab’. As part of Apple’s new iOS 12 update, smartphone users will be provided with a new feature called ScreenTime. This feature will allow users to monitor use and even set limits on usage.

Sissens concludes: “Given consumers seek to reduce their use overall, we can expect brands’ online sales to decline. Likewise, they may struggle to have their marketing campaigns seen. This will drastically impact revenues across sectors and force brands to think differently about how they attract consumers.”

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

Filed Under: Research

HERE Mobility Launches its Mobility SDK

September 5, 2018 By lbszoneditor

HERE sdk

HERE Mobility Launches its Mobility SDK, for the First Time Enabling Developers to Integrate All Mobility Services into Any App with a Single SDK [Read more…]

Filed Under: Developer Tagged With: HERE, SDK

Kinetica Maps Future of Automotive Industry Powered by Extreme Data

September 4, 2018 By lbszoneditor

Company to Support Growing Need for Advanced Analytics and Artificial Intelligence Across the Connected and Autonomous Vehicle Value-Chain—from the In-Vehicle Experience to Location-based Services to Traffic and Smart City Management [Read more…]

Filed Under: telematics

Teletrac Navman Survey Finds Fleets Are Not Using Telematics To Its Full Potential

September 3, 2018 By lbszoneditor

Despite higher-than-ever adoption rates, overall technology ROI declines [Read more…]

Filed Under: Research, telematics Tagged With: telematics

Smart Airports – Global Market Outlook

September 3, 2018 By lbszoneditor

The “Smart Airports – Global Market Outlook (2017-2026)” report has been added to ResearchAndMarkets.com’s offering.  [Read more…]

Filed Under: Research

TomTom Go Essential: Powerful Navigation Seamlessly Integrated with Smartphone

September 1, 2018 By lbszoneditor

Drive smarter and safer with hands-free calling, updates via Wi-Fi®, and voice control [Read more…]

Filed Under: mobile mapping, navigation


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