As one of the biggest social media platforms in the world, Facebook has its own share of different use cases for images, ads, banners, and so on. There are profile pictures, group covers, cover photos, business page photos – each with its own set of rules, restrictions, and dimensions. Knowing all of those parameters is essential for figuring out the best Facebook banner size for specific purposes.
There are several different banner types that Facebook works with on a regular basis – with the most obvious one being a profile banner. The requirements for this banner type are relatively simple – a square image 170×170 pixels in size. That being said, the entire profile image only shows when accessing this specific page from the desktop.
When it comes to mobile, the entire picture is made a bit smaller, down to 128×128 pixels. Additionally, both device types are displaying profile pictures in round shapes, even though the original image is square. It’s important to accommodate for that beforehand so that the important part of the picture is not cut off by the platform. This means that a part of your own face or a part of your business logo would not be seen properly if this issue is not taken care of.
Two other banner types that Facebook works with are cover banners and business page banners. The requirements for these are the same, but it’s much more important to get the business page banner right if the original purpose of it is advertisement and promotion. The content positioning within a banner is also really important in this case – because of the way Facebook displays the same image for different device types.
The original requirement for a Facebook cover banner and business page banner is 820×360 pixels, and yet it is heavily recommended to place most of your banner’s contents close to the center of a banner in question. That way, it would be possible to avoid the consequences of displaying your cover/business page banner everywhere.
Here’s an example – the desktop version of your cover banner is displayed as an image with 820×312 pixels as its parameters – thus cutting off a bit from both the top and the bottom part of the image. Mobile version, on the other hand, keeps the entirety of the height but cutting off some of the width. That way, an 820×360 image turns into 640×360 one, cutting off 90 pixels from left and right.
Keeping both of those restrictions in mind, it’s possible to figure out the so-called “safe zone” for your banner’s contents – with the dimensions of 640×312 pixels and in the exact middle of your banner.
Other types of banners also exist throughout all of Facebook as a platform – even though they’re not as complicated as the cover/business page banner. First of all, there’s a group banner, representing the first thing seen on each group’s page. Most of the time this image serves as an introduction to a group in question, providing helpful text or imagery in a specific context. The recommended group banner size is 1640×856 pixels, making it one of the largest banners on the platform as a whole.
Another particularly interesting banner type used in Facebook is an event banner. Event banners can have many different goals, including listing a specific event’s expectations, showcasing photos and other imagery from previous events of the same type, as well as the event’s plan or schedule.
It’s also important to mention that event banners in Facebook are basically vertical, with 1920×1005 pixels as a recommended combination of dimensions, balancing usefulness with effectiveness.
As you might have noticed, all of the previously mentioned dimensions have been told in pixels, which is a known standard for measuring images and banners. However, some specific cases might need you to know those same dimensions in a different measuring system – such as inches, which is what we’ll be showing next.
As a side note, the conversion rate that was used for these calculations is 1 inch per 96 pixels, which is a web content standard in a modern age:
- Profile banner – from 170×170 pixels to 1.77×1.77 inches.
- Cover/Business page banner – from 820×360 pixels to 8.54×3.75 inches.
- Group banner – from 1640×856 pixels to 17.08×8.92 inches.
- Event banner – from 1920×1005 pixels to 20×10.47 inches.
Facebook is a massive and complex social media platform, and this complexity gives life to several different banner types that can be implemented for different purposes – from personal accounts to business pages, groups, and events. If this information seems confusing at first – most of the ad builders all over the internet offer templates that set up dimensions of an image for you, making the banner creation process that much faster and easier.