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Esri Advances Enterprise Field Operations with iOS and iPadOS

July 10, 2021 By lbszoneditor

ArcGIS Field Maps Improves Mobile Worker Efficiency and Accuracy on iPhone and iPad

[Read more…]

Filed Under: Business, Fleet Tracking, HUGE NEWS, mobile mapping Tagged With: ArcGIS, esri, ios

Kyocera Launches DuraForce Ultra 5G UW, First Ultra-Rugged Android Smartphone for Verizon 5G Ultra Wideband Network

March 11, 2021 By lbszoneditor

Device leverages Qualcomm® Snapdragon 765G mobile platform, military standard 810H toughness, ultra-fast 5G speeds, Augmented Reality and new durable lithium polymer battery to transform enterprise mobile experience [Read more…]

Filed Under: Android, Devices, GPS, HUGE NEWS, mobile mapping Tagged With: android, rugged

CitrusAd Unleashes Banner X for Grocery eCommerce

September 1, 2020 By lbszoneditor

Banner X Marks the Desired Spot for Online Brands

NEW YORK—CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media.

Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of eCommerce product carousels. The ad style is congruent to each retailer’s eCommerce design and layout including fonts, call to action (CTA) buttons and other style guidelines to complement and enhance the online shopping experience. This is a welcome change from programmatic display ad media that can look out of place with little to no relevancy to the shopper visit.

Additionally, Banner X are easily built and self-managed within the CitrusAd platform itself and provide CPGs with the ability to target and select the search terms they feel are most viable for their strategic approach. It is all API driven to streamline a retailer’s digital monetization business. CPGs and agencies no longer need to book positions weeks in advance from going live and retailer teams do not need to upload creative. By accessing the real-time reporting dashboard, brands and retailers can visualize the measured ad results within 5 minutes of being live.

CitrusAd will be launching video into Banner X, display media and branded pages this year empowering retailers to compete with the likes of Facebook and Google by offering video content capability at the point of purchase.

Savvy brands and agencies are combining Banner X with Sponsored Product campaigns, resulting in some CPGs increasing category market share by 500 points within 14 days of going live.

Grocery retailers using the Mercatus Integrated Commerce® platform are some of the first online stores to offer Banner X positions to suppliers. “For our retail partners, the ability to generate additional revenue from their eCommerce storefronts with native digital advertising is a clear winner,” said Sylvain Perrier, president and CEO of Mercatus. “Banner X ad placements offer the ability to present hyper-relevant, targeted ads that not only deliver a bigger promotional punch, but also are more cost-effective for advertisers, and at the same time improve the overall shopper experience.”

CitrusAd, CEO, Brad Moran stated, “We are an innovative retail media technology company to our core, our mission is to help retailers and their suppliers become more effective and efficient in eCommerce. Banner X is only the first step in our journey to quickly improve the execution of display media in eCommerce platforms. They are native, highly responsive, load fast, and more relevant, delivering better visibility, greater impact and higher conversion rates while improving shopper satisfaction.”

These dynamic banner ads also provide increased accessibility as they can contain additional information that helps support blind and disabled shoppers that utilize screen readers.

About CitrusAd

CitrusAd is the world-leading, white-label, self-serve, ecommerce advertising platform that enables retailers to monetize their digital shelf-space while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns right at the point of purchase. Since it was launched in 2017, CitrusAd has become the global, retail industry’s preferred sponsored product and banner ad platform. Successful retailers, across all verticals from 22 different countries are leveraging the CitrusAd platform to create more personal shopping experiences and deliver greater ROI for suppliers. For more information, visit https://www.citrusad.com

Filed Under: mobile mapping, Press

MapBusinessOnline Releases Downloadable & Free Map Viewer App

August 16, 2020 By LBSzone

CORNISH, Maine, Aug. 13, 2020 — SpatialTEQ Inc., publisher of North America’s leading business mapping software Www.MapBusinessOnline.com, announced today the release of a free Map Viewer App, part of the MapBusinessOnline Map App download. [Read more…]

Filed Under: mobile mapping, Software

Bay Park Data Solutions Now offering COVID-19 specific health surveys for essential workers and customers

June 8, 2020 By LBSzone

Bay Park Data Solutions

Custom COVID-19 specific health surveys for essential workers and customers [Read more…]

Filed Under: mobile mapping, security, Software, TOP Press Tagged With: ArcGIS, health, survey

Cubic to Launch First-of-its-Kind Loyalty-Based Advertising Service for Transit Agencies

December 21, 2019 By LBSzone

Cubic Transportation Systems partners with Ricola as the first brand to advertise within the platform [Read more…]

Filed Under: mobile mapping

How is the Drone Industry Expected to Behave in 2019?

April 26, 2019 By lbszoneditor

Drones have skyrocketed in popularity in recent years. Both commercial and domestic drones have become a popular investment, largely due to technological developments within the industry. [Read more…]

Filed Under: Business, mobile mapping, UAS / UAV

Hackensack Meridian Health to Add Connexient’s GPS in Hospitals

February 18, 2019 By lbszoneditor

Hackensack Meridian Health to Add Connexient’s GPS in Hospitals to Help Patients and Families Better Navigate, Save Time [Read more…]

Filed Under: Business, mobile mapping

Webinar – Is mobile field data collection too hard or too expensive for your organization?

January 5, 2019 By lbszoneditor

Webinar – A Smarter GIS with Esri Mobile Apps & Spike Photo Measurement [Read more…]

Filed Under: GPS, mobile mapping, Top Event, TOP Press Tagged With: data collection, GPS, mobile

TomTom Go Essential: Powerful Navigation Seamlessly Integrated with Smartphone

September 1, 2018 By lbszoneditor

Drive smarter and safer with hands-free calling, updates via Wi-Fi®, and voice control [Read more…]

Filed Under: mobile mapping, navigation

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