Handy dataviz resource – Marketer’s Guide to Infographics — There is a reason why Instagram and Pinterest are two of the fastest growing social networks — visuals still work. Infographics make points visually while also being portable and easily share [Read more…]
Social Marketing, Redefined
The Death of Organic Reach and the New Customer Data Imperative. [Read more…]
The Social Media Pocket Guide
Find out how today’s best social brands are reaching their goals — and you can too.
From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples.
If you’re looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It’s even packed with fresh strategy inspiration from 15 different global brands and media properties.
In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing.
Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride.
Offered Free by: Spredfast, Inc.
Fishing Social Network Unveils Latest Platform – Fishidy 3.0
The new Fishidy 3.0 delivers an all-around improved user experience with faster loading maps, more control, and tools to help anglers find fish even faster. [Read more…]
Blogging, microblogging, media, social media or… Which for your business?
You may be wondering, which would be better for me or my business.. blogging, social bookmarking, a social media focus, or ?? A darned good question, particularly as all have a purpose, a time, a place, advantages and disadvantages. So, which one is best? There’s no simple answer here, however, keep in mind that any option you select will require time {lots of it} , patience, and a commitment. [Read more…]
Google+ and LinkedIn drive few, but more engaged social referrals compared to Twitter, Facebook, and Pinterest
Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior post-click, when we actually interact with a link one of our friends shared socially?” [Read more…]
How easy is it to use social media to find out what people are doing?
Mapping the most secret of information = an interesting read via the Vancouver Sun…
Can Twitter Predict Major Events Such as Mass Protests?
The idea that social media sites such as Twitter can predict the future has a controversial history. In the last few years, various groups have claimed to be able to predict everything from the outcome of elections to the box office takings for new movies. It’s fair to say that these claims have generated their fair share of criticism. So it’s interesting to see a new claim come to light. [Read more…]
Social media tools proved vital in 2013 floods
Calgary police constable Jeremy Shaw has 5,144 followers on Twitter. He picked up most of them in about five minutes on June 20, 2013, just as the city was being inundated by flood waters, and not long after his employer was put in Twitter jail. Shaw offered his online services to help get emergency information out to the public after the Calgary police account fell foul of the social media site’s anti-spamming safeguards. [Read more…]
Law struggling to keep pace with changes to social media
Online abuse of social media websites, particularly concerning young people, has come to the fore again following the controversy surrounding the “Neknominations” drinking challenge. The involves people filming themselves drinking, or “necking”, large quantities of alcohol, posting the video online and then nominating two others to do the same within 24 hours. [Read more…]